Study Reveals the Elements of Book Descriptions that Sell More Books

Discount eBook newsletter giant Book Bub recently conducted A/B testing for several elements of book descriptions, with the intent of finding out which words sell more books. The testing was conducted by sending two different descriptions of the same book to their newsletter subscribers, and then seeing which description received the most clicks from potential readers. Clicks, in this case, mean interest in a particular book.

The results are revealing – and useful for book descriptions, press releases, blurbs and even book trailers and social media posts about your book. The variables that caused the biggest change in click rates among potential readers who receive the  discounted books newsletter are highlighted below.

Book Description Factors That Matter

1. Blurbs Should Quote People, not Publications. Those short quotes on the front of your book (“The Best Beach Read of 2015!”) should be from a…