Why posting about fruit is insulting to women: DO NOT PARTICIPATE in this year’s “Breast Cancer Awareness Campaign”

A feminist’s analysis of this year’s “BREAST CANCER AWARENESS campaign”: the reasons that I’m not participating and I’m telling all.

Call me a “spoilsport,” if it makes you feel better. I am frustrated and unwilling to “go along” with this year’s “Breast Cancer Awareness” Facebook “campaign” (and anywhere else it’s trying to occur) for these reasons:

1) Men also get breast cancer. They usually die from it sooner and more often precisely because there is very little “awareness” about males’ getting breast cancer;

male breast cancer

image from takboprintipe.wordpress.com

2) A “cuteness” factor of a zillion does NOTHING to help fence-sitters, if there even are any: how could there be, when 1 in 4 women gets breast cancer? Who could be “unaware” of it mystifies me;

incidences of all cancers 2013

from http://www.cancer.org, “Estimated New Cancer Cases* in the US in 2013. Estimated New Cancer Cases* in the US in 2013. Cancer Incidence Rates* by Sex, US, 1975-2009”

3) Waste of time, networking, and energy. I see nothing in any of these “campaign” solicitations that has a call to action, a place to donate for cure research, or ANYTHING but cuteness and “don’t tell the men.”

All this, for what?

BC colors facebook-win2

image from gerson.org

4) BREAST CANCER IS NOT SEXY, just because it afflicts one’s breasts. This year, it’s fruits. Each fruit is supposed to signify the poster’s MARITAL or RELATIONSHIP status. As if the entire campaign weren’t insulting enough to the intelligence of adult women, THIS is the type of device it uses every year. One year, it was some lame statement that was supposed to indicate unusual places that we like to have sex, but really was about where we put our PURSES (I don’t even carry a purse 90% of the time; bad for my back and shoulder). Another year (see above), our bra color or underwear color or other such nonsense.

It’s all supposed to be pseudo-titillating and sexual, which is another gripe I have.

So, I’m blowing its cover, here. Tough rocks, cutesy women.

I’ve had too many friends and relatives DIE of this horrible disease to find it at all cute or funny, anyway.

Here is what “feminism” actually means.


With this information in front of you, how could you NOT be a feminist? You can have fun; some things can be cute. I have an excellent sense of humor. But some situations require serious ACTION.

Here is the disclosure/invitation post:

“Hi Ladies , so here it is that time of year again when we try to raise awareness of breast cancer through a game. It’s very easy and I would like all of you to participate. Two years ago we had to write the color of our underwear on our wall. Men wondered for days what was going on with the random colors on our walls. This year we make references to our love life status as a flavor. Do not answer this message, just post your word on your wall AND send this message privately to all the girls on your friends list. Blueberry is for single, Pineapple is for it’s complicated, Raspberry is for I don’t want to commit, Apple is engaged, Cherry is in a relationship, Banana is married, Avocado is I’m the better half, Strawberry is can’t find Mr.Right, Lemon is I want to be single, Raisin is I want to get married to my partner. Last time the underwear game was mentioned on TV, let’s see if we can get there with this one. Copy and paste this message into a new message and send it to your friends, then update your status with your answer. DON’T TELL THE GUYS.”
[I couldn’t stand all the misspelled “it’s,” so those I fixed. The rest I left “as is.” Pathetic, for a piece of writing; another gripe.]

HORRIBLE. Don’t do this inane “campaign.”

SPREAD THE WORD about breast cancer and give to fund the cures: http://www.bcrfcure.org/

BCRF logo

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