What OTHER Authors Recommend to Authors/Readers: A Great New Site!

09/13/2021 by Sally Ember, EdD

What OTHER Authors Recommend to Authors/Readers: A Great New Site!

Shepherd.com “Like browsing the best bookstore in the world” asks writers to put up their “BEST OF” lists, either in pre-set or their own choice of categories. The Founder, Ben Fox, invited me to join!

***Create or Search Book Lists on Shepherd.com***

If you are an author, you can sign up, here: https://forauthors.shepherd.com/contact

Offer your own “BEST OF” list! When you do, you also get to show off one of your own books and 2 of your favorite links (for that book or your website, or whatever you want)! You can also include a short author bio, your photo, a book cover image and a blurb for your featured book.

I created and chose to put up my 5 favorite Speculative Fiction books / compilations that ALL sci-fi writers ought to read/have read. “The best speculative fiction books that every science fiction author needs to read” by Sally Ember, Ed.D., with a short description of each and my reasons for including it, can be found here: https://shepherd.com/best-books/speculative-fiction-sci-fi-author-need-to-read

***my favorite kind of Sci-Fi is Speculative Fiction***

Explaining the Shepherd site’s concept: “I love wandering around bookstores letting random books capture my attention. Nothing will ever replace the ‘bookstore experience,’ but I want to reimagine book discovery online with a lot more serendipity. Thus, Shepherd.com was born.

“Shepherd launched on April 19th, 2021, and in addition to helping readers, we are also helping authors. There is a growing trend that authors have to become their own marketing team. That concerns me because it takes time away from writing and it is very hard to do. I [Ben Fox, Founder] want to make it easier for authors to get their books in front of the readers who would be most interested in their book.

“We are creating an experience that is like wandering around your favorite bookstore. Along with little notes from authors pointing out their favorite books. Signup here to get an inside look as we work toward this goal.

“Authors pick their 5 favorite books around a topic or theme they are passionate about, along with why they recommend each of those books. Then, we feature the author and one of their books alongside that list forever. And, we promote the author, their book, and their book list throughout our website and marketing channels.

“What features are coming soon? Topic Page s, search, and a new front page!”

So, if you want help marketing, networking, building an audience, finding new good reads, and more, check Shepherd out!

They also offer topic-specific articles and a newsletter: https://shepherd.us5.list-manage.com/subscribe?u=fc6f04f4b024400e14636c034&id=c248e1153b

FMI: https://support.shepherd.com/hc/en-us

6 Common Book Launch Mistakes to Avoid At All Costs: Guest Post by Desiree Villena

11/18/2020 by Sally Ember, EdD

6 Common Book Launch Mistakes to Avoid At All Costs:
Guest Post by Desiree Villena

Launching your book is arguably more challenging than writing it. After all, you’re a writer, not a marketer, and there’s a massive to-do list of tasks:
—sending offers to your email subscribers
—deciding on price promotions
—possibly even planning a launch party!
Publishers will lend you a hand if you’re going the traditional route, but when self-publishing, you’ll do most of the work yourself — and that’s where mistakes can happen.

On that note, let’s talk about six of the most common book launch mistakes and how not to make them, so that you have a smooth(er) launch. We’ll be focusing on the digital aspect because online marketing is essential whether you are a novelist or nonfiction writer and regardless of how much experience you have.

Mistake #1:
Not Investing in a Strong Book Cover

(Covers, above, by Isabelle Arné, Jason Anscomb and Patrick Knowles, from the gallery of book cover art)

Unfortunately, despite the overused idiom, people do tend to judge books by their covers — at least when they’re considering whether to buy them. Even when buying classic books that have been reprinted numerous times, we already more-or-less know what’s inside, so our decision to buy often rests on how the volume looks.

And for lesser-known books, the group to which yours likely belongs, a visually unappealing cover can lead to readers’ disregarding it altogether. Unless they’re first compelled to click on your book cover, they probably won’t even make it to the first line.

Many self-publishing authors, especially those working on their first launches, are tempted to cut costs by making their own covers. However, unless you are very familiar with design tools and artistic styles, this decision is bound to backfire. Now’s not the time to skimp! A professional cover will pay for itself once you launch your book.

On a separate but related note, your book’s interior design should also be perfected (and, yes, this is crucial, even if you’re only selling ebooks!). Regardless of medium, reading is about more than just enjoying a book’s content; you also need to facilitate a smooth visual experience, and interior design is a huge part of that.

Mistake #2:
Failing to Utilize Back Matter

Speaking of what’s inside your book, let’s talk about back matter, or end matter. This comes after the main contents of your book and often includes an epilogue, acknowledgements and an appendix. But don’t limit your back matter to just these things — instead, try to tap further into the interests of your readers while they’re still thinking about your work!

Consider providing some personal information about yourself and your book — perhaps its conception or charming stories about the writing process. You might include a Q & A from yourself, ideally led by another author, to shed light on certain details. If this is a nonfiction book, include a guide or a link to your website for more useful information.

Indeed, encouraging readers to visit your primary landing page helps you build a rapport with them. It also increases the chances of their buying your future books.

Marketing has to be continuous if you’re building a career as an author, so don’t make the mistake of passing over this opportunity! Not only will you be adding readers to your leads, you’ll be taking them one step closer to a platform where they can buy and review your book.

Mistake #3:
Rushing Through the Book Description

Once you’ve ensured your book is optimally designed and structured for its launch, it’s time to return to Amazon and construct a perfect product page. Amazon self-publishing can be your best friend, if you know how to do it efficiently, and that means writing a stellar book description!

But make no mistake, your book’s blurb is not its description, and you can’t just stick it on your product page and call it a day. Ideally, a blurb summarizes the book’s content in a way that makes the reader curious about it, while a description does more than that — it addresses the reader more directly. Think of your description as a sales pitch; if you’ve cranked out an attractive blurb, you’re about one-third of the way there.

The other two-thirds include the parts that sandwich your blurb: a first-line hook and an encouraging ending. The hook should be short but impressive, while the end can be more elaborate.

One effective technique is to let readers know what to expect in terms of genre by mentioning well-known similar books or comparable titles. You could also include a review or two to boost the credibility of such comparisons:

(above, from the Amazon product page for This Changes Everything by Sally Ember, Ed.D., The Spanners Series, Volume I)

Make sure to put your “grabby” bits at the beginning! Amazon only displays the first couple of lines of your description by default — the buyers will have to click “read more” if they’re curious — so this book description structure can really make a difference in terms of converting traffic into sales.

(Note that these tips also apply to your Amazon Author Page, but that’s less crucial to sales than your book product page itself.)

Mistake #4:
Planning for a Short Launch

Setting your book’s presentation aside for now, let’s dive into actual marketing strategy. As mentioned, book marketing is an ongoing task for most authors, although many believe it’s only a one-time thing. As a result, a lot of authors start their marketing campaigns too close to their launch dates and end them too early.

To combat this, consider dividing your campaign into pre-launch, soft-launch, and the final move in order to generate a constant flow of new buyers. Given that the Amazon algorithm tends to favor books with steady sales over a longer period of time, you should definitely plan for a process that lasts at least a month, from pre-launch to finally letting your book sell on its own.

There are plenty of strategies and tools you can use to fill up this month. For example, for the pre-launch, it’s generally good practice to provide free previews for people who are already following you before the release date, so you can attract reviews as soon as possible.

For the soft launch, consider making your book free or deeply discounted for several days, especially if you are a new author and have limited preexisting reach. Otherwise, just be ready to sell the book cheaply for a week or so to gain traffic and reviews!

The final phase of this gradual process is to increase to the standard price. Maybe do one last round of email marketing to those who haven’t responded to your previous calls to action.

Mistake #5:
Not Optimizing Your Ads

One cannot talk about launching a book without advertisement — but optimizing your book’s ads can be tricky. There are three main platforms to choose from when it comes to advertising your book: Facebook, Amazon, and BookBub. If you are publishing through Amazon, it’s handy to use its advertisement tool as well, since you’ve already done most of the work by creating the perfect book description with good keywords and category tags.

Unfortunately, things aren’t so simple when it comes to advertising on other platforms. The audiences on Facebook and BookBub are very different, since Facebook is obviously a much less book-focused community. Consequently, advertising on each requires different practices (you can learn more about that from Mark Dawson and David Gaughran, respectively). It may seem harmless to ignore these subtle differences, but you’ll save yourself a world of stress and money if you can adapt specifically to the algorithm of each platform.

Mistake #6:
Disregarding Professional Help

So you need to maintain an online presence on several platforms, refine your Amazon product and author pages, create extra promotional materials, and get your Facebook and BookBub ads going. Despite all there is to do, most authors simply roll up their sleeves and take it on — because how hard can it be, right? On top of that, doing things yourself means cutting costs.

But of course, the day-to-day responsibilities of promoting a book can really add up. On any given day, you could be researching anything from Amazon algorithms to Facebook ads. The five mistakes previously covered should give you an idea of how much can go wrong when you don’t have the expertise. Also, even if you can handle each small task individually, it’s unlikely that you can give 100% to all of them at once.

The result may be that nothing will be of high quality. What’s worse, you won’t be able to keep track of how each part of your campaign is working, i.e., what is most effective in increasing traffic and fostering conversion. Consequently, it’ll be hard to know how to revise your strategies for maximum success.

The truth is, you’ll do much better with professional help. Most authors have at least one weak spot where they could use some assistance: a fiction author who writes in a popular genre may want advice on how to narrow down the vast market, while a nonfiction writer may want help dealing with metadata and website optimization. No matter what your situation, rest assured that hiring the right marketers will not be a waste. If anything, it’s a valuable investment not just in your current launch, but in your next launch, too.

*******************************

Launching a book can sometimes feel like launching a rocket. It may be a bumpy journey from here, but don’t be discouraged; at least now you can avoid making some common mistakes (and you can access even more tips through the guide linked here). With the right help and mindset, you’ll be able to get through it all.

Good luck, and happy marketing!

***********************************************
Desiree Villena is a writer with Reedsy, a marketplace that connects self-publishing authors with the world’s best editors, designers, and marketers. In her spare time, Desiree enjoys reading contemporary fiction and writing short stories. She’s very passionate about indie publishing and hopes to help as many authors as possible achieve their dreams!
Connect with Desiree Villena:
https://www.instagram.com/reedsy_hq/
https://twitter.com/ReedsyHQ

#selfpublish #selfpublishing #selfpublishingtips #indiepublishing #indiepub #authormarketing #bookpromotion #authorbrand #pubtips #authoradvice

REBLOGGING: “Locally Grown #Book #Marketing for #Indie #Authors” from Author Marketing Expert

11/07/2017 by Sally Ember, EdD

REBLOGGING: “Locally Grown #Book #Marketing for #Indie #Authors” from Author Marketing Expert

https://www.amarketingexpert.com/book-marketing-locally-grown/

#Indie #Author Day 2017: Saturday, October 14! Start Planning NOW!

09/16/2017 by Sally Ember, EdD

#Indie #Author Day 2017: Saturday, October 14!

TODAY (September 16, 2017) were events at our local library’s main branch (St. Louis County) for “Indie Author Day,” but YOUR library may have other plans! Check!

The second annual Indie Author Day will be held IN SOME PLACES on Saturday, October 14, 2017. This event brings together libraries and local writers around the world for a day of celebration and inspiration devoted to indie authorship.

Registration for Indie Author Day 2017 is officially open. Visit the Indie Author Day website, https://goo.gl/6HJZG3 . to learn more information about this year’s event and how to get involved in IAD programming near you.

From the Indie Author Day website:

HOSTING AN EVENT

In addition to a selection of on-demand video workshops that will be available from Indie Author Day sponsors, there are many activities for your #library to offer as part of its Indie Author Day 2017 event.

To get you brainstorming, here are some suggested activities that #libraries have done at past events:

—An #author panel featuring traditional, hybrid and self-published #authors from the community
—Presentations from local indie authors about writing, marketing and more
—Book readings and / or signings from local authors
—Presentations from local industry leaders
—Writing workshops
—Presentations and workshops to inform the writing community about tools available for them to use through the library
—Author readings and open mics, featuring short segments of each author’s works

Check out our Brandisty page, https://brandisty.com/indieauthorday . for logos, web banners, posters and postcards to help you promote your Indie Author Day!

Alert the media with our Press Release templates for Authors and Libraries [there are downloads for each on this website].

Are you a #library hosting Indie Author Day? Spread the word with these pre-written social media post. http://indieauthorday.com/wp-content/uploads/2016/10/Indie-Author-Day-Social-Media-Posts.pdfs [there are downloads for images, logos, more, on this website, such as the Partners’ Logo, below]!

Here are their sample posts (you can add your own hashtags and other info, such as “RT,” to these):
— Calling all #indieauthors! Join us as we celebrate our local authors for #IndieAuthorDay on Oct.
14!
— We’re hosting an event for #IndieAuthorDay on Oct. 14! Join us if want to support our local
#selfpub and #indieauthors!
— Are you an #indieauthor? We’re #indie you! Join us for #IndieAuthorDay on Oct. 14!
— We’re excited to support our local authors for #IndieAuthorDay on Oct. 14!

Week TWO Info for “The Author’s Adventure Summit 2017,” run by Lisa DeSpain

05/15/2017 by Sally Ember, EdD

“The Author’s Adventure Summit 2017” is hosted by:
Lisa DeSpain, “The Successful Author’s Book Coach” (her own eponym), who can be reached at: lisa@book2bestseller.com, and who can be found (and more info, also) at: http://book2bestseller.com
[I am not endorsing, recommending, or benefitting, myself. I have attended worthwhile webinars/workshops online led by a few of these presenters. Sharing, therefore.]

Lisa sent this note and schedule, below, to those of us who subscribe to her newsletter and who signed up to be notified of this coming week’s events in the The Author’s Adventure Summit 2017 (which runs May 8 – 19, 2017).

Sign up here: http://www.book2bestseller.com/authors-adventure-summit/ to get on the list, access the free events, or decide to pay and access more (I am not paying).

Hi – just a quick note to let you know what’s happening this upcoming week. I’ll be sending a daily schedule with links so you can easily click through to the summit interviews for the day. Here’s an overview of the week:

WEEK TWO SCHEDULE

Monday, May 15
Derek Murphy, “Fantastic Fiction Promotional Strategies” http://book2bestseller.com/derek-murphy
Jill Celeste, “The Director of Marketing for Your Book Business” http://book2bestseller.com/jill-celeste
Elena Rahrig, “Traditional Publisher or Self-Publisher?” http://book2bestseller.com/elena-rahrig

Tuesday, May 16
Eric Van Der Hope, “Finding Your Tribe & Building Your Platform” http://book2bestseller.com/eric-van-der-hope
Lori Hardegree, “Facebook Secrets for Authors (The Red Hot Edition)” http://book2bestseller.com/lori-hardegree
Penny Sansevieri, “Offline and Online Marketing Strategies” http://book2bestseller.com/penny-sansevieri

Wednesday, May 17
Shari Stauch, “Fun Ways to Build Your Author Platform” http://book2bestseller.com/shari-stauch
Kiki Chatfield, “New Publicity Methods You’ve Never Heard Of” http://book2bestseller.com/kiki-chatfield
Kimberley Grabas, “6 Essential Elements of a Flawless Book Launch” http://book2bestseller.com/kimberley-grabas

Thursday, May 18
Sharon Hamilton, “Becoming a Bestselling Author” http://book2bestseller.com/sharon-hamilton
Alinka Rutkowska, “Why 72% of Self-Published Authors Never Sell
More Than 1,000 Books” http://book2bestseller.com/alinka-rutkowska
Jen Levitz, “5 Keys to Writing a Lead Generating Business Book” http://book2bestseller.com/jen-levitz

Friday, May 19
Judith Briles, “The Book Shepherd” http://book2bestseller.com/judith-briles
Lisa DeSpain, “Summit Wrap-Up” http://book2bestseller.com/lisa-interview

WEEK ONE SCHEDULE (may need to pay to view older shows…)

Monday, May 8
Randy Peyser, “How to Get a Book Deal with a Publisher” http://book2bestseller.com/randy-peyser
Tamara Monosoff, “Adding Interactivity and Working with Affiliates” http://book2bestseller.com/tamara-monosoff
Tenita Johnson, “Beyond the Bestseller List” http://book2bestseller.com/tenita-johnson

Tuesday, May 9
Valerie Gangas, “Going Pro on the Path to Enlightenment” http://book2bestseller.com/valerie-gangas
Laila Ali, “From Traditional to Self-Published” http://book2bestseller.com/laila-ali
Rocky Callen, “Learning How to Bleed Ink” http://book2bestseller.com/rocky-callen

Wednesday, May 10
Amanda Young, “Finding Clarity as You Write Your Book” http://book2bestseller.com/amanda-young
Ellie McLove, “Editing: When to Change it or Leave it for Style” http://book2bestseller.com/ellie-mclove
Nina Amir, “Inspiration to Creation” http://book2bestseller.com/nina-amir

Thursday, May 11
Tamara Dever, “The Selling Power of Book Design” http://book2bestseller.com/tamara-dever
Joel Friedlander, “Secret Ways that Authors Really Make Money” http://book2bestseller.com/joel-friedlander
Robin Cutler, “Getting Ingram Distribution through IngramSpark” http://book2bestseller.com/robin-cutler

Friday, May 12
Steven Spatz, “Distribution + Service = A Winning Combination” http://book2bestseller.com/steven-spatz
Kristin Steele & Dan Verdick,”The Top 4 Things You Need to Know About Book
Marketing” http://book2bestseller.com/kristin-and-dan

The Presenters for both weeks of The Author’s Adventure Summit 2017

Lisa ended her email with a few cute lines, then this info:

P.S. If you think you’re going to have trouble watching the interviews on their live dates, you might want to get a VIP access pass (if you haven’t already). Here’s the link to become a VIP: http://www.book2bestseller.com/masterclass-vip/

Indie Author Fringe’s 2nd online conference, “Fringe to BookExpo,” is Saturday, June 3rd, 2017

05/10/2017 by Sally Ember, EdD

2017’s Indie Author Fringe 2nd of 3 online conferences, “Fringe to BookExpo,”, happens in a few weeks, on Saturday, June 3rd, 2017. Click here for more info and to register: http://selfpublishingadvice.org/what-is-indie-author-fringe/

This year’s conference “features 24-hours of self-publishing sessions for authors with an independent spirit. The agenda we’re developing will help you reach more readers and sell more books, and includes tips, tools, and techniques for marketing and promoting yourself and your book.”

I am a proud member of Alli, and this message is from one of the three organizers, Orna Ross, of Alli (the Alliance of Independent Authors)(David Penny and Jay Artale are the other two):

SPEAKERS

We’ve added more speakers and you can click here, http://selfpublishingadvice.org/bookexpo-indie-author-fringe-2017-speakers/ , to view the bios we’ve published so far.

COMPETITION

It’s free to enter our Book Cover Competition here, http://selfpublishingadvice.org/indie-author-fringe-2017-cover-competition-submission/ , and you can check out the competition entries we’ve already received [on that site as well].

Over the coming weeks, we’ll let you know about the Sponsor deals and discounts, and reveal the changes we’re implementing for this upcoming Indie Author Fringe event.

Until then, happy writing and publishing…

Next Alli Indie Author Fringe online conference: October 14, 2017.

#BookMarketing: What I haven’t done and intend to do soon

09/14/2015 by Sally Ember, EdD

Thanks to Doris-Maria Heilmann of Savvy Book Writers for her Free Checklist for “Passive” Book Marketing, I now have (and am sharing) a great list and resources within it. Link below.
http://www.savvybookwriters.com/free-checklist-for-passive-book-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SavvyBookWriters+%28Savvy+Book+Writers%29

#BookMarketing: What I haven’t done and intend to do soon

Never heard about this!

“Bowker’s Worldwide Listing”
http://www.bowkerlink.com

“You may know Bowker from ordering your ISBN numbers, but they are also the provider for “Books In Print and Global Books In Print” that contain listings of bibliographical information for international book titles available in the USA or any other part of the world, in bookstores and libraries. Setting up a new book on Bowkerlink is easy and FREE. Read more in this blog post: http://www.savvybookwriters.com/is-your-book-listed-worldwide/”

I felt better when I went to the link, above, and read the intro:
“Few authors have ever heard about BowkerLink: a source for publishers and distributors seeking to update or add to title listings, found in ‘Books In Print,’ ‘Global Books In Print,’ and the ‘Publisher Authority Database.’ How can readers, bookstores or librarians in Japan, Australia, UK or Belize find your book and read, buy or lend it?”

Doris-Maria Heilmann provides a step-by-step sequence for putting a book on Bowkerlink right here. Do it and whatever else you have neglected to do to market your book from her great list.

Check out the rest of her site as well, with many archived posts that are still relevant and useful (this one is from 2013)! http://www.savvybookwriters.com

Luckily, I am not new to marketing, so as I ramp up for the release of my third ebook, Volume III, This Is/Is Not the Way I Want Things to Change of The Spanners Series (sci-fi/romance, adults/YA/NA), which goes into pre-orders @ half-price on 11/1/15, $1.99 through 12/7/15, then becomes $3.99 on release day, 12/8/15, with a cover reveal on 10/26/15 on http://www.aleshaescobar.com), I am pleased to discover that I have already accomplished (but need to update) most of what’s on the above list.

Volume I, This Changes Everything, became permafree when I released Volume II, This Changes My Family and My Life Forever, in the spring of 2014, which is also $3.99.

All links, reviews, author interviews and updates: http://www.sallyember.com

“Let’s Talk #Anthologies: How To Put One Together And Sell It”: Guest Blog Post by Alesha Escobar

07/08/2015 by Sally Ember, EdD

I am so pleased to welcome Alesha Escobar as my guest blogger today. Alesha is a #fantasy/science-fiction and thriller author who does “mash-ups.” Alesha also concocted the idea of and edited an anthology of stories related to time travel, one of my favorite topics!

To honor the release of the anthology, Masters of Time (MOT), this month and because many of the included topics appear in my own writing, via The Spanners Series, http://www.sallyember.com/Spanners-2, we both welcome your comments, questions and experiences! Join the conversation, please!

Because MOT includes contributions from one of my CHANGES conversations between authors Google+/Youtube Hangout On Air (HOA) guests who is guest blogging here next week (July 15, ) about MOT-related themes, Devorah (Dee) Fox, and a previous guest blogger, Samantha LaFantasie (November 5, 2014, “5 Ways to Deal with Writer’s Block”), I am especially glad to help publicize this new anthology.

For more information about how to reach Alesha and know more about her writing, to become a guest on CHANGES or become a guest blogger on my site, see below this post.

Thanks for visiting!

Let’s Talk #Anthologies: How To Put One Together And Sell It
by Alesha Escobar

If I could gather some of my favorite sci-fi and fantasy authors into one room, I’d politely inform them that they couldn’t leave until they’ve handed over a compilation of new, addictive stories for my reading pleasure.

Except George R.R. Martin. I’d only let him participate if he promised to stop killing characters.

One of the best things about settling into a good sci-fi/fantasy book is being taken away to an imaginative world, running alongside characters you care about and feeling their heartache and triumphs. An anthology is a tasty buffet of good stories, whether they’re short tales or full-length ones. They can treat you to the scope of a single author’s creativity or a varied range of authors collaborating with each other.

Last year in an end-of-the-year blog post, I predicted (as much as one could) that we would see an uptick in time-travel stories. I decided to put my money where my mouth was and compile a time-travel anthology, Masters of Time.

Now that I had the concept down (science-fiction and fantasy time travel), I knew I had to reach out to authors I respected and whose work I’ve enjoyed. Once I had that taken care of, then came in the “business aspect.”

If you’re an author thinking about contributing to an anthology or compiling one, I’ll share about this process in the hopes that it gives you an idea of the amount of work it takes, as well as how to avoid some pitfalls.

So, You’ve Got Your Book’s Theme and Your Author Line-up: Now What?

Contracts, Baby!

I’m the co-owner of a micro-press, Creative Alchemy, Inc. Not only was I going to contribute to this anthology as an author, I was also going to publish it through Creative Alchemy. As much as my co-authors love me, they have busy lives, projects, and bills to pay. They weren’t going to contribute a story for free, and as savvy writers, they wanted to know the royalties breakdown, publishing rights, and the length of time they’d have to wait before they could publish their individual stories on their own.

These are all valid concerns, so I drew up contracts in order to have it all settled and agreed upon. Even if the people you’re working with are friends or are trustworthy, still: have a signed contract. It won’t hurt.

Secure an Editor

I highly recommend that your editor is someone who is not a co-author of the project. It will help with objectivity, it will be one fewer thing you have to worry about, and it will guarantee that you’ll come out with a polished book. When compiling Masters of Time, our amazing editor, Charmaine, had no qualms with throwing us into the re-write dungeon when needed. Her insight, constructive criticism and feedback helped shape our work and mold it into something we could be proud of.

Set Deadlines

When is the first draft due? The second? And the last? Try to have a tentative release date scheduled as early as possible so you can work “backwards” toward that goal. Having specific dates written down also motivates writers and keep them accountable for turning in manuscripts.

Get a Professional to Format the Book

When six or more people email you their stories in MS Word format, they’re going to be coming in different fonts and sizes and with different formatting. Y’all know how picky Smashwords is with its vetting system and you don’t want to upload to Kindle Direct Publishing and use the preview feature only to find that your book looks horrible.

Save yourself the headache; once all the stories are compiled into a master document and edited, send it off to the formatter. This is also the perfect time to remind you to get your cover artist and work on the best image you believe will perfectly represent the book.

Dot Your I’s and Cross Your T’s

Don’t neglect things like spelling the co-authors’ names the way that they want them to be spelled. One of my co-authors always needs his middle initial included, otherwise he is confused with another author by the same name. Does your author want to go by a pen name? Make sure you’ve got that down as well.

Have your co-authors submit their bios, book links and social media profiles, storing them in Evernote or another handy place. It’s a pain to ask them twenty times for this information because you never bothered to copy it down.

Double-check each story title and make sure they’re the final choices. Sometimes authors will start off with one title (or a temporary one) and then change it for the final version. Everything should be up-to-date and consistent.

And, after all has been edited and formatted, do another comb-through!

Don’t Wait Until Release Day to Tell the World about It

I swear I still have friends and relatives shrugging their shoulders and telling me, “Sweetie, why didn’t you say you wrote a book? I didn’t know!” Oh, believe me, I’ve been saying it 😉

Many people, including interested readers, lead busy lives. The internet throws loads of information at us all day, every day, and our social media feeds get more crowded by the second. It’s not a surprise that some people miss the exciting news that your latest project has just been released—so don’t wait until release day to alert people.

Masters of Time will be officially released July 13, but I’ve been advertising the anthology since the beginning of this year. How? As soon as I could, I put the book on pre-order and alerted my email subscribers (if you don’t have an author newsletter, start one). Several book promotion sites will advertise your pre-order, and then there are some seriously cool book bloggers out there who will also be happy to do a cover reveal, an interview, feature or a review of an advanced copy. Bloggers also love giveaways, so if you have a giveaway attached to your book release, it’s a plus!

I’ve announced my anthology at my own blog as well as brought in and featured my co-authors. We’ve exchanged guest posts. I hit the social media pavement and let my Facebook, Twitter, and Google+ friends know. As we got closer to July, the advertising became more urgent, and I did all this while abiding by the principle of not spamming. It’s great to tell people about your book, but remember not to spam.

Also, while the bulk of your efforts may be through the internet, don’t neglect creating awareness in real life: is your local bookstore or library open to your holding an event? Can you share bookmarks, cards or flyers? Perhaps you can host a speaking engagement at your nearest book club or school campus? Get creative with the ways you can reach people and grow visibility for your book.

Now, Here Are Some Things I Already Wish I’d Done Differently

I wish I would’ve added a few more authors to the anthology. While this collection is an amazing read, there are six of us contributing short stories and it’s 100 pages total. Not bad, but some promotion sites are used to presenting 800-page book collections and boxsets to their audience. I should’ve considered book length as one of my goals, though in my gut I do believe I chose the right authors and stories. This won’t necessarily harm us, but it will definitely be part of my planning process next time.
I wish I would’ve done cross-critique among my co-authors. Though my in-house editor oversaw the book, I think there is additional value in authors reading one another’s contributing stories and offering feedback. This was done with the New Myths anthology I contributed to for HDWP Books, and it was an amazing process. It also lets your co-authors know what the other stories are about and it gives them room to mention these stories in interviews and blog posts.
I wish I hadn’t had a “this is my responsibility” mentality. My co-authors were (and are) willing and ready to boost promotion and cross-promote, but sometimes I shied away because I felt that I needed to “prove myself” and show that I knew how to market a book. I also didn’t want to disappoint them. Duh! There is strength in numbers. If you’re the publisher or “leader” of an anthology, there’s nothing wrong with being open to letting your cohorts help you pick up the marketing and promotion slack. In fact, it’s better to have them all on board, helping. We have various skills, gifts, contacts and audience sizes. Working together to promote the book will only benefit the group—you’re in this together.

Hopefully, sharing my anthology process has given you an idea of what it’s like and what you should plan for.

If you’re a reader, perhaps this has been a nice peek into the world of writing and what it takes to get that amazing, finished product out to you.

Thank you, Sally, for inviting me today, and I hope you all continue to be entertained and inspired by great stories!

About the Author

Alesha Escobar writes fantasy to support her chocolate habit. She enjoys everything from Tolkien and Dante to the Dresden Files and Hellblazer comics. She resides in California with her partner-in-crime, Luis Escobar, a 20-year art veteran on The Simpsons television show.

Alesha is the author of The Gray Tower Trilogy, an action-packed, supernatural spy thriller set in an alternate 1940’s. The trilogy books have hit the Amazon bestsellers lists for Historical Fantasy and Mashups.

You can find Alesha at her weekly blog, Fantasy, Mashups, & Mayhem, where she discusses fantasy and science-fiction TV shows, movies and books, and celebrity gossip…She’s just kidding about the celebrity gossip.

But, there IS a giveaway for MOT: http://timeanthology.blogspot.com/p/enter-giveaway.html

Visit Alesha’s Blog

5 more days to Pre-Order Masters of Time: A Sci-Fi & Fantasy Time Travel Anthology

The Gray Tower Trilogy (fantasy)

The Black Dagger Gods (short story, New Myths Anthology)

Find Alesha on:

Facebook | Twitter | Pinterest | YouTube

MOT links:

webpage: http://timeanthology.blogspot.com/
Amazon: http://www.amazon.com/Masters-Time-Science-Fiction-Anthology/dp/1514173727
Trailer: http://youtu.be/PovabW4fyjQ
Apple iBooks/iTunes: http://apple.co/1bp77vK
Smashwords: http://bit.ly/1K3ggGi
Barnes & Noble/ nook: http://bit.ly/1Kkkr0C

CHANGES conversations between authors is an almost-weekly, Google+/Youtube video chat show. Watch conversations with my previous CHANGES guests any time: http://goo.gl/eX0D8T

OPENINGS occur frequently! #Authors, especially those in sci-fi/speculative fiction and who blog, learn more about and get yourself on CHANGES, and
#Readers, recommend an #author to be scheduled as a guest: http://goo.gl/1dbkZV

If you’d like to be a Guest Blogger, please visit my Guest Bloggers’ Hall of Fame and learn what’s involved.

Thanks for visiting, commenting, following, and enjoying this site! http://www.sallyember.com

Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours

04/18/2015 by Sally Ember, EdD

Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours

This is Letter Four of Four of my “open letter to my earlier self” series that first appeared on The Book Cove Reviews, http://www.thebookcove.com/2014/12/author-sally-ember-edd-letter-to-my_15.html, late November – December, 2014.
Letter One appeared on my site, http://www.sallyember.com/blog , on 3/26/15.
Letter One posted on 3/26/15; Letter Two appeared on 4/4/15 and Letter Three on 4/11/15.

image from http://phyllisiturner.com

I published my first ebook in December, 2013, and my second in June, 2014. I intend to publish my third in April, 2015. What I wish I had known before my first ebook went into pre-sales in November, 2013, about Virtual Book Tours and Blog Hops and other kinds of “shared” PR continues to grow. I write these Open Letters in order to share my wisdom “backwards” to my earlier self from today’s vantage point.

Dear Sally,

Now that you know you are going to be an indie published author, and you know you’re going to start with only ebooks and then see what happens, your choices about book marketing are more limited than if you were going to have both print and ebooks available or if a major or even minor publisher were backing your books. Mostly, your entire author platform and writing life are going to exist almost exclusively online.

That all means no book signings (you have no books to sign). It also means that you will have few or not any public readings, at least, not yet, since those usually go with book signings. You won’t be paying for much publicity since you have almost no budget for it, so forget print ads, posters, or other signage in the “real” world. Your PR is going to all be virtual.

What does this new type of non-in-person, non-print PR include besides your blog? You will have online “stores,” places that sell your books online, where the cover, blurb and reviews live. You can post your photo and bio there (on some, anyway). You should have author pages and book pages on vendor sites. What else?

Blog Hops and Virtual Book Tours.

Well, no wonder you have no idea what a “Blog Hop” or “Virtual Book Tour” is: You just barely started to blog last August, 2013, and barely know what blogging is. You have recently published your first fiction book while is also your first ebook. It’s hard to be more of a newbie than you are!

When someone invites you to “join” a Blog Hop or be part of a Virtual Book Tour, you don’t know what you’re saying “Yes” or “No” to, do you? How could you?

First of all, go visit/go on a Blog Hop or Virtual Book Tour at least once, each. Be a visitor to one or more that have some of the same organizer(s), authors and/or books as the Blog Hop or Virtual Book Tour you’re considering as a participant.

Take notes: what do you like/not like? What is confusing/clear? How appealing are the promos, widgets, banners, graphics? Since you are also a reader, consider: would YOU be more or newly interested in these authors/these books because of this Blog Hop or Virtual Book Tour?

If the answer is “NO,” stop there. You might want to join a Blog Hop or Virtual Book Tour, but not THIS one.

Visit some more until you can say “Yes” to these questions, above.

Now that you know what you like, it’s time to get more educated. There are hundreds of (free or fee-based) webinars, Google+ Hangouts On Air (HOAs), teleseminars, podcasts, blog posts, and, don’t forget: BOOKS and EBOOKS devoted to explaining everything about creating or joining a Blog Hop or Virtual Book Tour and all aspects of book marketing.

I won’t even try to recap it all here. Nonfiction can or should be marketed differently than fiction, short fiction differently than long. Target audience for and chosen genre/subgenre of your writing change the PR scene as well. Poetry and memoirs are in their own niches. Etc.

Attend, read, watch. Take more notes.

There was an excellent month-long series of educational events and posts I attended last May, 2014. Well worth it. Thanks, D’vorah Lansky! The Book Marketing Challenge has both free and paid options. Look into them! Email D’Vorah and ask about the next round: support@bookmarketingmadeeasy.com

image from http://buildabusinesswithyourbook.com/community-blog-hop/

If you are leaning toward “Yes,” before deciding whether or not to join a particular Blog Hop or Virtual Book Tour or to create your own, regardless of how enticing the organizers or instructors make it sound or you found theirs to be, there are some key questions to ask:

What are the requirements? Are they easy, moderately easy or arduous to fulfill? If you have to create or acquire a lot of new graphics, redesign or add to your website, write new blurbs or text to fit their guidelines, is it worthwhile? Answer the other questions, below, to determine that.
What’s in it for you? Are you allowed to promote/feature your own books, your blog, or just others’ books and blogs?

image from http://acupofteaandabigbook.blogspot.com
How much of your precious writing time will be given over to this endeavor?
How long does it go on? Does that timeframe work with your schedule (i.e., for visiting others’ sites, cross-promoting, posting widgets/modifying your own site, commenting, etc.)?
Can you be ready to submit everything by the deadlines and post on your day as scheduled?
How much does it cost to join, e.g., do you have to provide a “Raffle” prize, a “giveaway,” or any other “swag,” discount coupons, gift cards, or what? Is that affordable?

image from http://www.crystaljordan.com
What amount of traffic is likely to be driven to your site from these other sites, i.e., how many followers do they have, what are their ALEXA scores?
Are the other Blog Hop or Virtual Book Tour participants in the same or similar or at least compatible genres/subgenres with yours?
Are the other blogs/sites/books/authors’ brands compatible with yours (NSFW [Not Safe For Work] vs. SFW [Safe For Work], for example)?
Is this organized by a paid promoter or someone else with experience organizing a Blog Hop or Virtual Book Tour so that there is at least one person who will handle the responsibilities of corralling, collecting, scheduling, managing this event professionally and well?
How many other participants’ sites are being visited on the same day as yours? Do that number and variety seem likely to be competitive, supportive, confusing, appropriate?
What possible benefits will there be and how likely are they to accrue to YOU?

image from http://www.rtbookreviews.com
Having answered all these questions, is this Blog Hop or Virtual Book Tour a worthwhile endeavor?

Bottom line, Sally, is that your writing time MUST be a priority, but you also have to put in time to create relationships in order to find readers, get more visible, be part of an online community with important and meaningful connections, and, oh, yeah, MARKET your books. Be cautious, be discerning, be wise.

I hope you are finding this series of Open Letters helpful to your decision-making and planning for your first and subsequent book launches and ongoing marketing and promotions. I might add to this series as I get even more experienced; we’ll see.

Meanwhile, don’t forget to ENJOY the ride!

Best to you!

Your future Sally

Part I: Letter to my Earlier Self, What I Wish I had Known for #Indiepub #Ebooks 1 and 2

03/26/2015 by Sally Ember, EdD

Part I: Letter to my Earlier Self, What I Wish I had Known for #Indiepub #Ebooks 1 and 2

This was originally posted on 11/24/14 as a Guest Blogger on http://www.thebookcove.com/2014/11/author-sally-ember-edd-what-i-wish-i.html, when I was still writing Vol III and before I had written enough of these posts to make a series of “Open Letters.”

Now, there is a series, and I am re-posting them in order, one per week.
(The Book Cove posted one per week, November through December.)
This is Letter One of four, total.

As I get ready to release Volume III, This Is/Is Not the Way I Want Things to Change, in my sci-fi/ romance/ paranormal/ multiverse/ utopian The Spanners Series, I consider what I wish I had known for ebooks 1 and 2 of this series, my first launch and second foray into being an indiepub author after having been traditionally published.

I decided to write a series of letters to my pre-publication self, since I believe in simultaneous time. I know that this letter and all the subsequent ones are already written and I am already reading them before I publish Volume I, This Changes Everything, and Volume II, This Changes My Family and My Life Forever. I’m sharing this information with the public here (again).

Follow that? It helps to be a sci-fi or quantum physics fan, for sure.

Here is Part I of my tips for my earlier self and therefore, all new indie authors who are about to publish their first ebook (or even afterward). There will be a series of such letters advising myself. I need a lot of help!

I appreciate the The Book Cove Reviews for allowing their blog to be the place these letters first appear. My tips had a chance to reach a much wider audience on that site. I hope many budding and newer indie authors besides my earlier self found them helpful when these letters were first published last fall, 2014!

What I Wish I had Known for #Indiepub #Ebooks 1 and 2:
An Open Letter to my Earlier Self

Part I

Dear Earlier Sally,

So, here you are, in December, 2011, writing your first sci-fi novel. You don’t know, yet, that you’re going to become an “indie” author, or even what that is.

Let’s recap what a sorry state you’re in, as an author, and see what, if anything, we can do to rectify this ignorance that could short-circuit your incipient writing career.

You still think you’re going to write query letters, try to find an agent, seek a publication “house” and become a published author the way you’ve seen it happen with your previous nonfiction books and countless others’ fiction books. You haven’t even considered not having a print book and haven’t even read or seen an ebook at this point. You have no idea how much this industry is about to BOOM!
In fact, even though you’ve heard of Kindles and other ereaders, you’ve never seen one and don’t know anyone who owns or uses one, yet. You’ve never heard of or seen anything about Google+, “author platforms,” or blogging by authors. You think those who blog are self-centered, boring, unemployed journalists or stay-at-home workers who have time to surf the net and write drivel about their lives that you can’t imagine anyone wanting to read.
You aren’t on or aware of most of social media. For example, Twitter: you have no Followers except by accident (you now have 7). You never tweet, retweet, or favorite anyone’s tweets. In fact, you never read and respond on Twitter at all. Furthermore, your Facebook activity is conducted strictly to stay in touch with friends and family, people you actually know. You belong to no Facebook groups except those that include people you know and have a specific purpose (your high school reunion group, a meditation group).
Additionally, even though someone told you to sign up for and join Goodreads, you almost never visit it and have no idea what it’s for. You also believe that people who use it are just sharing book lists and books they like. You never read or write reviews there or on Amazon and rarely buy books from online stores; you prefer bricks-and-mortar bookstores when you buy books and mostly use lending libraries.
You don’t consider yourself a book marketer and have not the faintest idea what book marketing entails, nor do you want to know. In fact, you plan to have all that done by your publisher and perhaps your agent (you’re a little fuzzy on who does what and when). You believe that their experienced and intensive marketing efforts will succeed in getting you/your book on TV, radio, and in print reviews and ads which will make your book rocket to best-seller status very quickly, since you’re sure it’s that good.
You’ve ever heard of or used any Google+ Communities, Hangouts, or Circles.
You have never heard of Metadata and wouldn’t know how to apply that to your ebooks, either.
You do not know about most of nor do you belong to any in-person much less virtual writers’ groups, authors’ groups, marketing groups, review sharing groups, or any professional writers’ groups of any kind.
You’ve never heard of ALEXA, Google Page Ranks, Google Authorship or KLOUT scores and you don’t know much about having an online presence. The extent of your knowledge is that you check Google every now and then to make sure nobody else is using your name or is saying bad things about you online.

Oy, vey.

Can your writing career be salvaged? Can you become a published author and have ANYONE know it? How will your book get reviews? How will you acquire any followers, much less readers? Will you sell even one book to anyone outside your friends and family?

How and when will you ever figure out that you need to create and maintain a website, build and improve your author’s platform, join and become active in online and virtual communities/groups, become KNOWN as YOU, your brand, online, as a sci-fi author and blogger, a creator and curator of useful content?

Tip #1: Forget the query letters, hunts for agents/publishers and all that trad pub jazz. Indie is the way to go. Ebooks are rocking the readers. Believe me. I know.

Tip #2: You may have noticed that I’ve actually decided to write these letters to you to offer a kind of road map to your salvation as an author. If you read and research each of the words or phrases I’ve put into BOLD in this letter, for example, those are the dots you have to connect, the work you have to do, to create the best future for your books and for you as an author.

Do a lot of it NOW, before you publish, and then keep doing more. That is key!

Stay tuned for Part II and subsequent Parts to this intraself communication which will contain advice for many indie authors as we continue on this journey of educating this indie author, earlier Sally: YOU!

Get to work!

Present Sally
http://www.sallyember.com
http://www.amazon.com/-/e/B00HEV2UEW

15 reasons I could only give a 2-Star #Review for The Self-Publisher’s Ultimate Resource Guide, 2015

01/22/2015 by Sally Ember, EdD

I received an Advance Review Copy (ARC) of The Self-Publisher’s Ultimate Resource Guide and promised to write and post an honest review here on my own blog and on at lesat one other ebook site (see links, below) in exchange.

According to the co-editors, this Guide “is the first and largest collection of curated and verified resources for independent authors who plan to publish their own books. Produced by a team with long experience in both traditional and independent publishing, the over 850 resources are listed in an easy-to-use format that includes live links, phone numbers, email addresses and brief descriptive copy. The Guide makes vendors and other resources easy to find by separating them into 33 distinct categories within the 3 main tasks the self-publisher must deal with. How to Prepare, Publish, and Promote their books.”

15 reasons I could only give a 2-Star #Review for

The Self-Publisher’s Ultimate Resource Guide

PERSONAL NOTE: This Guide already received some excellent endorsements from “heavy-hitters” in the Indie-Publishing industry, several of whom happen to be my unofficial mentors: Mark Coker of Smashwords, Joanna Penn of The Creative Penn, and Joan Stewart, The Publicity Hound, to name a few.

I’m daring to add to and not to agree with these experts’ opinions, here. If I were you, I’d also go read theirs! And, please: I’m trying to be constructive, so I give a lot of recommendations and make many pleas. It’s not just a pan.

I wanted to like this book. I wanted to give it 5 stars. I cannot.

The best thing I can say about this is that the editors promise that they want it to be improved and added to quarterly or annually.

I am NOT trying to be snarky or mean. I genuinely went in with high hopes and expectations, given all the hype and positive endorsements this Guide has had. These hopes were dashed in the first few chapters and it did not get better as I went along.

I hope they will take my critique and others’ feedback to make the Guide better, not just longer.

Here are my 15 reasons for giving Guide only 2 stars:

Why isn’t this an actual GUIDE? Why is the Guide almost entirely just a lot of somewhat organized lists?
Instead of directing, informing, and assisting new indie authors with each selected aspect (and I do like the aspects, or chapters, they decided to include), there is a lot of information not given. This info is either missing, such as the reasons a writer would need to use a section or how to use the information provided, or withheld, such as the providing of a rating system or users’ experiences for each resource—annotations, as in YELP or Angie’s List—for each entry.
If we wanted to acquire a list of resources, we could do that from many other places.
The editors say these have been vetted, but where is the evidence of that? What did they assess? Why don’t they include their assessments, or a summary of why each listing is “better” than those not included, and for what, exactly?
I was very disappointed in the editors’ lack of interaction with each listing provided. They seem to have merely collected a lot of self-written descriptions or blurbs about each entry (meaning, written by each resource provider, not the editors or users) and put the selected listings in alphabetical order.
Since they say they vetted each entry and rejected some, why aren’t we reading more about WHY they included each entry?
If I had paid for this “GUIDE,” I’d want a refund.
This book was poorly written and edited. However, the authors’ long, impressive bios (see below) list extensive experiences in editing and proofreading. They also exhort the need for both in this Guide .
However, even though I wasn’t looking for or expecting to find mistakes, find them I did. There were numerous mistakes in grammar, punctuation and syntax as well as inexcusably sloppy and poor writing in almost every one of their brief intros/summaries for each section/chapter. Finding so many problems was surprising and very disappointing.
The editors mention more than once a warning to readers to “read the fine print” if they choose to enter into contracts, but nowhere do they provide any tips or hints about exactly what to watch out for, what to avoid, what to accept. Why?
Their advice is so vague as to be trite and useless; without specifics, they’re not helping anyone. Why not a chapter on “Don’ts” or “Beware of…”?
[It’s as if they started to write a guide and then, halfway through, made it a listing service instead. It makes me wonder if there was some money exchanging hands, ensuring certain listings and keeping out others.
Is that just my inner cynic talking? There is no evidence of resource providers’ purchasing their listings….]
Why did they not include a chapter on authors’ support networking? There are so many indie authors’ forums, Kindle Boards, authors’ groups, etc.
If they take my advice and add that chapter, I hope they make notations as to which resources/ groups/ providers are fee-based and which are free, and what the fee ranges are, if applicable, and what the fees avail members of, specifically.
Fee information is crucial but missing from every chapter.
Also, I hope they weed out the “review swap” groups, since these violate Amazon’s Terms of Service, and I hope they would EXPLAIN the TOS violation consequences (removal of reviews, for example) in their new chapter.
Why is there a chapter on websites for authors? What makes a website for authors particularly unique vs. a website for bloggers, e.g., or vs. any other small business? This claim of distinction is never explained, yet there is a chapter devoted to a list of people they are supporting who supposedly create websites “for authors.”
I’m scratching my head over this. If the editors explained their rationale, I might be on board. However, again, no explanations are given.
There is a chapter devoted to Book Reviews with no mention of the extremely important and controversial issue of paid vs. free reviews, and no annotations as to which of those listed charges authors for providing reviews nor how much they charge.
These omissions are significant oversights. Must correct in future revisions, please.
There are several chapters that are devoted to formatting one’s book—ebooks vs. print vs. Print On Demand vs. “Short Run” [sic]—with no explanation as to the differences among these formats or which to do first and the reasons.
Also, what about the issue of whether or not even to have a print version: why? when? at what cost? Many of us do not have any print versions: what are the consequences of going ebook-only for each genre?
Furthermore, when introducing each type of formatting, there is no explanation about the reasons/ bases for ebooks’ formatting issues or the assistance offered, via Smashwords vs. Amazon, for example, or about difficulties of passing through Smashwords‘ “meatgrinder” successfully and what that success generates in benefits; no mention is made of that nor that Digital2Digital does not use such gate-keeping, for example.
If this is truly going to serve as a guide, MORE ANNOTATIONS and information are needed.
What is a Short Run [sic]? I have never heard of it (since I have no print books, yet) and it was not sufficiently explained (nor hyphenated?). Why include it if not also to explain more completely what it is?
Several key “players” were omitted, which I know can be corrected, but since some of them provided endorsements or reviews, I’m baffled by their absences. Many of those missing are very prominent in the blogosphere, Google+ or Twitter but not so much on Facebook. What about those who shine on Pinterest, Instagram, or Tsu?
Maybe these editors not as active on the other social media platforms? The Book Marketing Tools and its free ebooks listing tool, e.g., were not included.
In order to be an actual GUIDE and not just a list, part of this chapter should include annotations giving pros and cons of authors’ activity on each platform and who the leaders are on each.
Social media platforms are the not the only places authors need to “go” or be “seen.” Start with: Blog Talk Radio shows that feature authors and books, like Indie Books with Will Wilson, The Backporch Writer with Kori Miller, and so many more; Google+ LIVE and taped Hangouts on Air, such as my show, CHANGES, which then go to Youtube; D’vorah Lansky’s and others’ teleseminars and webinars devoted to books, book marketing and authors; The Authors Show, A Book and a Chat and many others on their own “channels”; podcasts and other shows, such as The Author Hangout, with Shawn Manaher and R.J. Adams, via iTunes and other sources, and so many more.
Please request and create a chapter with annotated listings of opportunities of this type and how to access them.
There was no mention of Amazon’s Kindle Unlimited and the controversies/problems indie authors face regarding this, nor was a distinction made between Kindle Select and Kindle Direct.
These are exactly the types of explanations missing from this book that need to be put in, please.
Why was there such a small number of “Social Media Consultants” included? I could come up with more than that, yet I am not one myself nor have I used one.
The editors need to do better outreach, here, and a LOT of annotating, since many who call themselves “experts” are NOT; I know vetting is something these editors say they have been doing, so let’s see the results.
There needs to be more info about money. For example, if the chapter on contests and awards is going to be useful as more then an incomplete list, each entry needs to be annotated to include info on entry fees and deadlines as well as more about the actual value of winning or placing in each.
These contests can take a lot of time: show us what’s required, specifically, to enter, please, and what we might gain from winning.
Great to include a chapter on acquiring funding, too, but that also seemed a bit “light.” There are many more opportunities out there, but at least there were several clearinghouses, like C. Hope Clark’s Funds for Writers, listed.
Such lacks make this book more of a jumping-off point than a guide, though.
I also don’t understand why those who provide services in more than one area (as delineated by these editors) are not dually or triply listed, as often ought to be the case. Readers/users will find resources only in the chapters they go to skim and may not read other chapters at all.
For example, Judith Briles is listed for her private site, but Author U is not listed at all, anywhere I could find.
I know it would make the Guide longer, but there must be a way to show readers that a listing appears elsewhere in the book, or could appear elsewhere (and in what chapters) but editors decided to list each resource only once for space reasons, right?
I do not think Book Promoters are the same as book PR people, but perhaps I’m alone in this. In any case, I think having the word “Promoters” missing from the chapter headings is confusing.

If/when most or all of these omissions, errors and improvements are managed, I’d love to see that version. Or, maybe they should change the title from “Ultimate Resource Guide” to “Resource Compendium” or “Resource Listings.” They’d have fewer changes to make if they did that.

I wouldn’t think that would be as useful, though, as my revised version could be. I hope SOMEONE makes that version!

Meanwhile, although I believe The Self-Publisher’s Ultimate Resource Guide may be worthwhile as a starting point, it is far from being the “Ultimate Resource Guide” at this point.

Any newbie to self-publishing would have to pick up many other and better guides to make this one useful.

On their book’s website, in the FAQs, they state: “We plan to update the ebook edition of The Self-Publisher’s Ultimate Resource Guide monthly after the launch, eventually moving to a quarterly update. The print edition will be updated once each year, so we’ll have a new edition reflecting all the changes at the end of 2015.”

Proof? they post this excellent exhortation/invitation on the “CONTACT” page:

The Self-Publisher’s Ultimate Resource Guide is a living document.

Although we have tried to gather the most valuable resources for indie authors, it’s inevitable that some have been missed, and new products and services are constantly being introduced. We want your help to make it even better. If you know of a person, company, product, or service of value to independent authors that’s not included in this guide, please let us know. You can send submissions to be included in the next edition of The Self-Publisher’s Ultimate Resource Guide by the contact form below. Thank you.

Essential Qualification Guidelines for those who wish to be listed in The Self-Publisher’s Ultimate Resource Guide.

Extensive, professional experience in serving the self-publishing community.
A current, informative, interactive website.
Complete contact information; location (city, state/province, country), phone number, email address, and contact person if applicable.
Outstanding reputation; positive client/customer testimonials and/or reviews.
The final decision on all listings is at the editors’ discretion.

Note: Personal connection or recommendation of resource/business, is meant for anyone who is recommending someone else’s business. Say you are an author and use an editor not listed in the book. You can put that into the submission as your connection (I am an author who uses these services) and recommendation (what you think of the services you receive). It would not apply to someone who is asking for their own company to be included.

For more information: http://www.spresourceguide.com/

Ebook Purchase and Review Links:
Amazon (Kindle): http://www.amazon.com/dp/B00QSKUS2Q/
B&N (Nook): http://www.barnesandnoble.com/w/the-self-publisherr-joel-friedlander/1120927172?ean=2940150138957
Kobo: http://store.kobobooks.com/en-US/ebook/the-self-publisher-s-ultimate-resource-guide
Apple (iBooks): https://itunes.apple.com/us/book/self-publishers-ultimate-resource/id950440919?mt=11

The Authors/Editors:

Joel Friedlander
“…is an award-winning book designer and blogger who has been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. Joel is a self-published author and the blogger behind http://TheBookDesigner.com, a popular and award-winning blog on book design, book marketing, and the future of the book. Joel is also the founder of The Self-Publishing Roadmap, a training course for authors, and http://TheBookMakers.com and http://BookDesignTemplates.com, where he provides tools and services for authors who publish their own books. He speaks often at publishing industry events and is a past president of the Bay Area Independent Publishers Association.”

Betty Kelly Sargent
“…is the founder of BookWorks, and the founder of The Educated Author, and writes a monthly column on self-publishing for Publishers Weekly. She is a member of the Independent Editors Group (EIG) and has spent more than 30 years in the traditional publishing business, most recently as editor-in-chief of William Morrow, where at one point she had three books on the New York Times best-seller list at once. She has also been executive editor at HarperCollins, executive editor at Delacorte Press, Fiction and Books editor at Cosmopolitan magazine, and book reviewer for CNN. She is the author of seven traditionally published books and one self-published book. She moderates panels and workshops in New York City and Los Angeles and is passionate about helping indie authors learn to navigate the ever-changing landscape of self-publishing.”

CONTACT:
The Self-Publisher’s Ultimate Resource Guide Editors,
Joel Friedlander and Betty Kelly Sargent
Marin Bookworks
369-B THIRD STREET #572
SAN RAFAEL, CA 94901
editor@spresourceguide.com

Tell me What Types of Posts you Want More of for 2015! Summary & Links to Posts from 2014’s Sally Ember, Ed.D., Blog by Category

12/31/2014 by Sally Ember, EdD

Tell me What Types of Posts you Want More of for 2015! Summary & Links to Posts from 2014’s Sally Ember, Ed.D., Blog by Category

Welcome to all my new readers, followers, and returning ones to this year-end review. I am grateful for all of your attention, especially when you reblog, comment, ask questions or poke at my opinions. THANK YOU for being a part of this writer’s blog experience this year and I hope you continue to visit!

Quick Year-in-Review Stats and Info:

My post, Pros and Cons of #Writers’ Critique Groups, 2/20/14, brought the most visitors in one day (195).
My post, 15 Points about the Effects of #Concussions on #Meditators’ #Brains, 5/2/14, was the most-viewed post (356) (see below for list of ALL my posts, by category and date).
My post, How to STUPENDIFY my #Ebook’s Release with a Virtual Book Tour, garnered the most comments (22).
This blog was viewed about 14,000 times with visitors from 127 countries.
Nicholas C. Rossis was my most active commenter: THANKS, Nicholas!

Link to full annual stats report: https://sallyember.com/2014/annual-report/

If you are new-ish to this blog, you may especially appreciate that I have listed most of my blog posts and major categories, below, so you can cruise around by topic rather than date, if you choose. I am a sci-fi/ romance/ utopian/ multiverse/ paranormal (psi) ebooks author who also has a keen interest in many other subjects, most notably: science, social issues/politics, writing/publishing/ book marketing/ reviews, and spirituality/meditation. Because of a fall that caused a concussion last spring, I also became engrossed in Traumatic Brain Injury and its aftermaths, especially as it impacts meditation.

In addition to the posts listed, below, I also have Author Interviews (with me as the subject), videos of each of my CHANGES conversations (we’re up to Episode 16, to date), links to my guest blog posts and much more on my website (I’m providing the link here in case you’re reading this elsewhere):
http://www.sallyember.com

My broad interests are loosely grouped into the categories I’ve centered and bolded, below, but some posts had to be listed as “doubled” because they straddled more than one area.

I’ve highlighted the TOP (1st, 2nd and 3rd), as in most-viewed, posts as well as some of the least-viewed.

Regarding the least-viewed, many of these are not listed, below, because I didn’t originate the content and/or the posts were not about my own books, but these posts which had between 1 – 3 views included: most reblogs of others’ posts; links to interviews of me or others as Authors; links and excerpts from my books’ reviews and The Spanners Series‘ Vol II’s serialized excerpts; personal stories from my meditation retreat and experiences; announcements of The Spanners Series‘ book trailers, releases, reviews; announcements of my being on someone else’s radio show, blog or other format as an author; some of my opinion pieces on various topics.

No pattern, there, so not sure what to make of these low-readership posts. Wrong day? Wrong week? Not enough followers, yet, when posted? We’ll see in future months!

If you missed a post, enjoyed a topic but didn’t realize I had more posts in that same area, or want to comment on any of this year’s posts, now’s your chance! Please do comment! I reply to all. And, feel free to share/reblog, curate/use any of my content (giving me credit, please, and excerpting ethically, of course).

I hope your holiday celebrations or whatever activities you have been doing lately have brought you joy. Best to you all!

About My Books and Other Science-Fiction

1/8/14: “Finishing the Hat” or, in my case, another #eBook
https://sallyember.com/2014/01/08/finishing-the-hat-or-in-my-case-another-ebook/

1-16-14: “5 Wonderful Stars” for #THISCHANGESEVERYTHING!
https://sallyember.com/2014/01/16/618/

1/18/14: #DNF Review for #THISCHANGESEVERYTHING still shines!
https://sallyember.com/2014/01/18/dnf-review-for-thischangeseverything-still-shines/

1/23/14: Surprisingly Glowing #Review by Carrie Shepherd of This Changes Everything
https://sallyember.com/2014/01/23/surprisingly-glowing-review-by-carrie-shepherd-of-this-changes-everything/

1/24/14: Stellar Review by David ben Efraim for This Changes Everything, Volume I, The Spanners Series: “The End of Humankind’s Loneliness”
https://sallyember.com/2014/01/24/5-star-review-by-david-ben-efraim-of-this-changes-everything-volume-i-the-spanners-series-the-end-of-humankinds-loneliness/

1/25/14: New Book Trailer for This Changes Everything right here!
https://sallyember.com/2014/01/25/new-book-trailer-for-this-changes-everything-right-here/

1/28/14: 3 Stars for This Changes Everything from Alexander Crommich: Book Review
https://sallyember.com/2014/01/28/3-stars-for-this-changes-everything-from-alexander-crommich-book-review/

2/5/14: “Complex, Creative, and Compelling – 4 Stars” from B.C. Brown for This Changes Everything!
https://sallyember.com/2014/02/05/complex-creative-and-compelling-4-stars-from-b-c-brown-for-this-changes-everything/

2/6/14: 4 Stars from “April” for This Changes Everything on Amazon and elsewhere
https://sallyember.com/2014/02/06/4-stars-from-april-for-this-changes-everything-on-amazon-and-elsewhere/

2/6/14: 2nd #BookTrailer for #THISCHANGESEVERYTHING, Vol. I, #THESPANNERSSERIES
https://sallyember.com/2014/02/06/2nd-booktrailer-for-thischangeseverything-vol-i-thespannersseries/

2/10/14: High Praise from Rebecca T for #ThisChangesEverything!
https://sallyember.com/2014/02/10/5-stars-from-rebecca-t-for-this-changes-everything/

2/18/14: #ThisChangesEverything #BookTrailer with #Multiverse Focus
https://sallyember.com/2014/02/18/thischangeseverything-booktrailer-with-multiverse-focus/

2/28/14: #Multiverse #Experiment this week: Tomorrow’s Story Written Today
https://sallyember.com/2014/02/28/multiverse-experiment-this-week-tomorrows-story-written-today/

3/13/14 – 4/18/14: LEAST-VIEWED POSTS (most with only 1 view), so probably will not do for Volumes III and beyond unless YOU encourage me! “Acclaimed, eagerly-awaited SPANNERS SERIES’ Volume II Excerpts”
https://sallyember.com/2014/03/13/acclaimed-eagerly-awaited-spanners-series-volume-ii-excerpts-starting-31614/

3/30/14: 4 stars! #BookReview #THISCHANGESEVERYTHING by Nick LeVar, Free World Authors
https://sallyember.com/2014/03/30/bookreview-thischangeseverything-by-nick-levar-free-world-authors/

4/1/14: #COVER #REVEAL! #THISCHANGESMYFAMILY&MYLIFEFOREVER, Vol II, #THESPANNERSSERIES
https://sallyember.com/2014/04/01/cover-reveal-thischangesmyfamilymylifeforever-vol-ii-thespannersseries/

4/3/14: Another 4-Star Review for #ThisChangesEverything, Vol. I, #TheSpannersSeries
https://sallyember.com/2014/04/03/another-4-star-review-for-thischangeseverything-vol-i-thespannersseries/

5/9/14 (doubled category): 3 Reasons That This Changes Everything, Volume I of The Spanners Series, is Permafree
https://sallyember.com/2014/05/09/3-reasons-that-this-changes-everything-volume-i-of-the-spanners-series-is-permafree/

6/3/14: 4-Star #Review for #THISCHANGESVERYTHING, Vol I, #THESPANNERSSERIES
https://sallyember.com/2014/06/03/4-star-review-for-thischangesverything-vol-i-thespannersseries/

6/6/14: 5-Star #Review of #THISCHANGESMYFAMILYANDMYLIFEFOREVER, Vol II, #THESPANNERSSERIES
https://sallyember.com/2014/06/06/review-of-thischangesmyfamilyandmylifeforever-vol-ii-thespannersseries/

6/9/14: RT and SHARE: Release Date is TODAY! #THISCHANGESMYFAMILYANDMYLIFEFOREVER, Vol II, #THESPANNERSSERIES on sale NOW!
https://sallyember.com/2014/06/09/rt-and-share-release-date-is-today-thischangesmyfamilyandmylifeforever-vol-ii-thespannersseries-on-sale-now/

8/9/14: 5-Stars for Volume II of The Spanners Series on Goodreads!
https://sallyember.com/2014/08/09/5-stars-for-volume-ii-of-the-spanners-series-on-goodreads/

9/10/14: “Mrs. G” Reviewed This Changes Everything, Volume I, The Spanners Series
https://sallyember.com/2014/09/10/mrs-g-reviewed-this-changes-everything-volume-i-the-spanners-series/

9/25/14: 5 Stars for This Changes Everything from “Raving in Alaska” on Amazon!
https://sallyember.com/2014/09/25/5-stars-for-this-changes-everything-from-raving-in-alaska-on-amazon/

10/4/14: “Quick Book Reviews” Gives “Thumbs Up” to This Changes Everything, Vol I, The Spanners Series!
https://sallyember.com/2014/10/04/quick-book-reviews-gives-thumbs-up-to-this-changes-everything-vol-i-the-spanners-series/

11/11/14: **** for This Changes My Family and My Life Forever, Vol II of The Spanners Series
https://sallyember.com/2014/11/11/for-this-changes-my-family-and-my-life-forever-vol-ii-of-the-spanners-series/

12/20/14: SF The Spanners Series, Volume III, This Is/Is Not the Way I Want Things to Change, excerpt
https://sallyember.com/2014/12/20/the-spanners-series-volume-iii-this-isis-not-the-way-i-want-things-to-change-excerpt/

Creativity at Work, Here

3/29/14: The Cloud People Dance at #sallyember.com
https://sallyember.com/2014/03/29/the-cloud-people-dance-at-sallyember-com/

7/18/14: Criteria for Selecting Speculative Fiction for Younger Readers: What to Discuss and Why
https://sallyember.com/2014/07/18/criteria-for-selecting-speculative-fiction-for-younger-readers-what-to-discuss-and-why/

8/18/14: My Best Give-Away Story: “Our Family Table becomes Ryan and Gina’s Family Table”
https://sallyember.com/2014/08/18/my-best-give-away-story-our-family-table-becomes-ryan-and-ginas-family-table/

8/19/14: #iamsubject story: “I Find Myself Wherever I Live and I Move A Lot!”
https://sallyember.com/2014/08/19/iamsubject-story-i-find-myself-wherever-i-live-and-i-move-a-lot/

9/4/14: Moving back “home” after living elsewhere for over 40 years https://sallyember.com/2014/09/04/moving-back-home-after-living-elsewhere-for-over-40-years/

9/8/14: How I Benefit from the Celebrities I Grew Up /Worked with and Still Do
https://sallyember.com/2014/09/08/how-i-benefitted-from-the-celebrities-i-grew-up-worked-with-and-still-do/

9/22/14 (doubled category): Goodreads’ Genre-Specific Review Group’s Fall 2014 Blog Hop Tour: “COMFORT”
https://sallyember.com/2014/09/22/goodreads-genre-specific-review-groups-fall-2014-blog-hop-tour-comfort/

9/27/14: My post for the Goodreads’ Genre-Specific Review Group’s Fall 2014 Blog Hop Tour: “COMFORT” is this year’s theme.
https://sallyember.com/2014/09/27/my-post-for-the-goodreads-genre-specific-review-groups-fall-2014-blog-hop-tour-comfort-is-this-years-theme/

10/1/14: My Fall #NewTVShows Reviews: 2014 is a VERY Mixed Season, thru 10/1/14
https://sallyember.com/2014/10/01/my-fall-newtvshows-reviews-2014-is-a-very-mixed-season-so-far/

11/8/14: Today, in #SPAM
https://sallyember.com/2014/11/08/today-in-spam/

12/10/14: “Non-Reciprocity Leads to Less Selfishness”
https://sallyember.com/2014/12/10/what-do-we-have-to-lose/

12/16/14: “Discovering My Inner Con,” for Where do I find it?, Yeah Write Poetry Challenge #192
https://sallyember.com/2014/12/16/discovering-my-inner-con-where-do-i-find-it-for-yeah-write-poetry-challenge-192/

12/23/14: “Most-Anticipated” #Films of #2015: Yeah or Nay? And, one look back at 2014 #SciFi and #Fantasy Films
https://sallyember.com/2014/12/23/most-anticipated-films-of-2015-yeah-or-nay/

About Science

1/30/14 (doubled category): #Buddhism and #Science: the Facts, the Yogis, the Practices
https://sallyember.com/2014/01/30/buddhism-and-science-a-marriage-of-minds-convenience-a-sham-the-truth/

2/14/14: Because of Hormesis: When Heartache Doesn’t Wreck You, It Makes You Stronger
https://sallyember.com/2014/02/14/because-of-hormesis-when-heartache-doesnt-wreck-you-it-makes-you-stronger/

3/14/14: My #1980s #Computer Tutors: Thanks to Jaye Alper (sorely missed ) and Mario Cossa
https://sallyember.com/2014/03/14/my-1980s-computer-tutors-thanks-to-jaye-alper-sorely-missed-and-mario-cossa/

4/11/14 (doubled category): What are the Four Major Upsides and Downsides of #Paranormal #Presentiment?
https://sallyember.com/2014/04/11/what-are-the-four-major-upsides-and-downsides-of-paranormal-presentiment/

8/2/14 (doubled category): Proven, Long-term Effects on Physical Health of those who suffered childhood Trauma, Abuse, Neglect and Bullying
https://sallyember.com/2014/08/02/how-childhood-trauma-can-have-lifelong-consequences/

8/20/14 (doubled category): Bras and Shoes: Breast Cancer, Bunions, Back Strain and “Beauty” Lies
https://sallyember.com/2014/08/20/bras-and-shoes-breast-cancer-bunions-back-strain-and-beauty-lies/

8/28/14 (doubled category): Deadly Eye Makeup and other “Beauty” “Aids”: STOP USING THESE!
https://sallyember.com/2014/08/28/deadly-eye-makeup-and-other-beauty-aids-stop-using-these/

9/18/14 (doubled category): “Actualists” vs. “Realists”: The Evolution of Modern #Fiction thanks to #Quantum #Physics
https://sallyember.com/2014/09/18/actualists-vs-realists-the-evolution-of-modern-fiction-thanks-to-quantum-physics/

10/16/14: #Love According to #Psychology and #Biology
https://sallyember.com/2014/10/16/love-according-to-psychology-and-biology/

10/21/14 (doubled category): Lead Lipsticks, Folliculitis with MRSA from Hair Removal, and other Deadly “Beauty” Choices
https://sallyember.com/2014/10/21/lead-lipsticks-folliculitis-with-mrsa-from-hair-removal-and-other-deadly-beauty-choices/

11/10/14: Latest News in #ParallelUniverses and/or the #Multiverse, According to #Science in 2014
https://sallyember.com/2014/11/10/latest-news-in-paralleluniverses-andor-the-multiverse-according-to-science-in-2014/

About Social Issues and Politics

2/3/14: 15 Ways I PERSONALLY #Conserve #Water and You MUST, Too!
ttp://sallyember.com/2014/02/03/15-ways-i-personally-conserve-water-and-you-must-too/

5/20/14: Guilty is Guilty: Step up and Take Your Punishments
https://sallyember.com/2014/05/20/guilty-is-guilty-step-up-and-take-your-punishments/

6/10/14: #Sexist, #Racist Dress Codes? What is “Proper #School Attire” in the 2010’s?
https://sallyember.com/2014/06/10/sexist-racist-dress-codes-what-is-proper-school-attire-in-the-2010s/

6/27/14: 3rd TOP POST: 271 Views, Why posting about fruit is insulting to women: DO NOT PARTICIPATE in this year’s “Breast Cancer Awareness Campaign”
https://sallyember.com/2014/06/27/why-posting-about-fruit-is-insulting-to-women-do-not-participate-in-this-years-breast-cancer-awareness-campaign/

7/1/14: Facts about #BPA, #Water Bottles, Shower Curtains, #Cans, More, and What to Do
https://sallyember.com/2014/07/01/facts-about-bpa-water-bottles-shower-curtains-cans-more-and-what-to-do/

7/7/14: ‘BOT v. HUMAN: Score 2 for the Human! Transcript of Actual Online Chat with AT & T “Service Representative,” July, 2014
https://sallyember.com/2014/07/07/bot-v-human-score-2-for-the-human-transcript-of-actual-online-chat-with-at-t-service-representative-july-2014/

7/29/14: Supporting gender and sexual orientation diversity is important: It’s sometimes a matter of life and death
https://sallyember.com/2014/07/29/supporting-gender-and-sexual-orientation-diversity-is-important-its-sometimes-a-matter-of-life-and-death/

8/28/14 (doubled category): Deadly Eye Makeup and other “Beauty” “Aids”: STOP USING THESE!
https://sallyember.com/2014/08/28/deadly-eye-makeup-and-other-beauty-aids-stop-using-these/

9/16/14: Being #Single vs. Social #Isolation: Benefits and Costs of #Solitude
https://sallyember.com/2014/09/16/being-single-vs-social-isolation-benefits-and-costs-of-solitude/

10/13/14: #Nobel Prize Winners 2014: Why we should pay attention and be grateful
https://sallyember.com/2014/10/13/nobel-prize-winners-2014-why-we-should-pay-attention-and-be-grateful/

10/24/14: No Woman Wants to Have An Abortion, but We MUST Support EVERY Woman’s Right To Choose
https://sallyember.com/2014/10/24/no-woman-wants-to-have-an-abortion-but-we-must-support-every-womans-right-to-choose/

10/28/14 (doubled category): CONTROVERSY: #Buddhists and #Organ Donation at #Death
https://sallyember.com/2014/10/28/controversy-buddhists-and-organ-donation-at-death/

11/20/14: We Should All Contribute to Raising All Children
https://sallyember.com/2014/11/20/we-should-all-contribute-to-raising-all-children/

12/9/14: “Waiting For Your Boyfriend to Marry You” My Response
https://sallyember.com/2014/12/09/waiting-for-your-boyfriend-to-marry-you/

12/11/14: TEN Ways to Encourage #Victims of Any Age to #Report #Sexual and Other #Abuse
https://sallyember.com/2014/12/11/ten-ways-to-encourage-victims-of-any-age-to-report-sexual-and-other-abuse/

12/30/14: You need to reorganize your life if you are outsourcing your dating activities
https://sallyember.wordpress.com/2014/12/30/you-need-to-reorganize-your-life-if-you-are-outsourcing-your-dating-activities/

About my talk show, CHANGES, a Google+ HOA (Hangout On Air)

7/21/14: “Getting Comfortable with #Technology Takes Time,” Meloney Hall’s “Lights, Camera, #HOA” with Sally Ember, Ed.D., from 7/21/14
https://sallyember.com/2014/07/23/getting-comfortable-with-technology-takes-time-meloney-halls-lights-camera-hoa-with-sally-ember-ed-d-from-72114/

7/28/14: Sally Ember’s CHANGES Google + HOA (Hangouts On Air) Start August 6
https://sallyember.com/2014/07/28/sally-embers-changes-google-hoa-hangouts-on-air-start-august-6/

8/8/14: CHANGES Episode 1 on Youtube Google+ HOA with Sally Ember and Shay West
https://sallyember.com/2014/08/08/changes-episode-1-on-youtube-google-hoa-with-sally-ember-and-shay-west/

12/9/14 (doubled category): #Crowdfunding with #Patreon: Sally Ember’s Campaign Needs Your Support!
https://sallyember.com/2014/12/09/crowdfunding-with-patreon-sally-embers-campaign-needs-your-support/

12/26/14 (doubled category): Sally Ember’s #Crowdfunding Song
https://sallyember.com/2014/12/26/sally-embers-crowdfunding-song/

12/29/14 (Doubled category): The Very Inspiring #Blogger# Award Landed Here!
https://sallyember.com/2014/12/29/the-very-inspiring-blogger-award-landed-here/

My Teacher, Lama Padma Drimed Norbu, known as Lama Drimed

About Meditation and Spiritual Practice

1/11/14: When #Spiritual #Teachers Respond with #Countertransference
https://sallyember.com/2014/01/11/when-spiritual-teachers-respond-with-countertransference/

1/14/14: Another Friend’s Death: Mortality in Daily Life https://sallyember.com/2014/01/14/another-friends-death-mortality-in-daily-life/

1/30/14 (doubled category): #Buddhism and #Science: the Facts, the Yogis, the Practices
https://sallyember.com/2014/01/30/buddhism-and-science-a-marriage-of-minds-convenience-a-sham-the-truth/

2/17/14: How Having a #Buddhist #Spiritual #Teacher Changes Me
https://sallyember.com/2014/02/17/how-having-a-spiritual-teacher-changes-me/

2/23/14: 18 Tweets/3 photos inspired by the live speech of His Holiness the 14th Dalai Lama, 2-23-14, Berkeley, CA https://sallyember.com/2014/02/23/18-tweets3-photos-inspired-by-the-live-speech-of-his-holiness-the-14th-dalai-lama-2-23-14-berkeley-ca/

2/25/14: The Swan Song of my #Buddhist Mini Home #Retreat Sung a Bit Early
https://sallyember.com/2014/02/25/the-swan-song-of-my-buddhist-mini-home-retreat-sung-a-bit-early/

5/2/14 TOP POST, 356 Views (doubled category): 15 Points about the #Effects of #Concussions on #Meditators’ #Brains
https://sallyember.com/2014/05/02/the-effects-of-concussions-on-meditators-brains/

6/20/14: #60for60: 60 ACTS OF #KINDNESS AND GRATITUDE– each of the days before my 60TH
https://sallyember.com/2014/06/20/60-for-60-60-acts-of-kindness-and-gratitude-for-the-60-days-preceding-my-60th-birthday/

6/26/14: I can #Meditate, Again! Ahhhh!
https://sallyember.com/2014/06/23/i-can-meditate-again-ahhhh/

7/14/14: The #Freedom to Die without Regret: Post for #RaveReviewsBookClub #Blog #Recruitment Day
https://sallyember.com/2014/07/14/the-freedom-to-die-without-regret/

8/22/14: #60for60 ENDS Today! 6/21 – 8/22/14
https://sallyember.com/2014/08/22/60for60-starts-today-621-82214/

9/22/14: 10Q begins September 24th, 2014 (Jewish New Year, Rosh Hashanah)
https://sallyember.com/2014/09/22/10q-begins-september-24th-2014-jewish-new-year-rosh-hashanah/

10/28/14 (doubled category): CONTROVERSY: #Buddhists and #Organ Donation at #Death
https://sallyember.com/2014/10/28/controversy-buddhists-and-organ-donation-at-death/

11/3/14: 5 Ways for #Giving 1% to Offset the Splurging Inspired by the Holidays
https://sallyember.com/2014/11/03/5-ways-for-giving-1-to-offset-the-splurging-inspired-by-the-holidays/

12/13/14 (doubled category): Linda Ronstadt’s Rendition of Desperado Burst my Grief Dam
https://sallyember.com/2014/12/13/linda-ronstadts-rendition-of-desperado-burst-my-grief-dam/

About Traumatic Brain Injuries (TBIs) and Concussions

5/2/14 (doubled category): 15 Points about the #Effects of #Concussions on #Meditators’ #Brains
https://sallyember.com/2014/05/02/the-effects-of-concussions-on-meditators-brains/

6/25/14: The Latest Research on Traumatic Brain Injury (#TBI): Causes, Diagnostics, Treatments
https://sallyember.com/2014/06/25/the-latest-research-on-traumatic-brain-injury-tbi-causes-diagnostics-treatments/

9/12/14: #Injuries to the #Mind, #Brain and #Psyche that Cause Difficulties with #Meditation
https://sallyember.com/2014/09/12/injuries-to-the-mind-brain-and-psyche-that-cause-difficulties-with-meditation/

12/13/14 (doubled category): Linda Ronstadt’s Rendition of Desperado Burst my Grief Dam
https://sallyember.com/2014/12/13/linda-ronstadts-rendition-of-desperado-burst-my-grief-dam/

About Publishing, Book Marketing, Writing, Writers

1/20/14: My #Writing Process: Revealed!
https://sallyember.com/2014/01/20/my-writing-process-revealed/

1/21/14: My #Pinterest Boards are for you, my #Readers and #Fans
https://sallyember.com/2014/01/21/my-pinterest-boards-are-for-you-my-readers-and-fans/

1/27/14: My #Literary #Meh List 2014: 15 Plots, Devices, Characters I’m BORED with
https://sallyember.com/2014/01/27/my-literary-meh-list-2014-15-plots-devices-characters-im-sick-of/

2/15/14: #Smashwords vs. #Amazon for #Indie #Authors #ebook #epub: Pros and Cons
https://sallyember.com/2014/02/15/smashwords-vs-amazon-for-indie-authors-ebook-epub-pros-and-cons/

2/16/14: #Female #ebook #Authors: Getting Checked Out More at #Libraries
https://sallyember.com/2014/02/16/libraries-top-circulating-print-books-and-ebooks-in-jan-2014-how-ebooks-are-leveling-the-gender-playing-field/

2/20/14: Pros and Cons of #Writers’ Critique Groups
https://sallyember.com/2014/02/20/pros-and-cons-of-writers-critique-groups/

2/23/14: 2nd TOP POST: 310 Views, Why My First Experience with Using #Pre-Orders Will Help Get My NEXT #Ebook Higher on #Best-Seller Lists
https://sallyember.com/2014/02/23/why-my-first-experience-with-using-pre-orders-will-help-get-my-next-ebook-higher-on-best-seller-lists/

3/12/14: my #SFRB post: Lending Actual People’s Bios to #Fictional #Characters: Pros and Cons
https://sallyember.com/2014/03/12/945/

3/29/14: “I write like Ursula K. Le Guin”! Couldn’t have been more honored! https://sallyember.com/2014/03/29/i-write-like-ursula-k-le-guin-couldnt-have-been-more-honored/

4/29/14: 5 Things Wrong with #Sex Scenes in #Romance Novels and How to Improve Them https://sallyember.com/2014/04/29/5-things-wrong-with-sex-scenes-in-romance-novels-and-how-to-improve-them/

5/14/14: The Anguish of Posting a 2-Star Review of a Colleague’s Book
https://sallyember.com/2014/05/14/the-anguish-of-posting-a-2-star-review-of-a-colleagues-book/

5/16/14: Important Perspectives on #Book #Reviews for #Authors
https://sallyember.com/2014/05/16/important-perspectives-on-book-reviews-for-authors/

5/22/14: #AUTHORS: #Plot Spice, or the 5 Worst Places to Wake Up Unexpectedly
https://sallyember.com/2014/05/22/authors-plot-spice-or-the-5-worst-places-to-wake-up-unexpectedly/

5/27/14: 16 Ways I Use #Goodreads https://sallyember.com/2014/05/27/16-ways-i-use-goodreads/

6/6/14: How to STUPENDIFY my #Ebook’s Release with a Virtual Book Tour
https://sallyember.com/2014/06/06/how-to-stupendify-my-ebooks-release-with-a-virtual-book-tour/

7/2/14: Guest Blog Post: “#Utopian #Sci-fi/#Speculative Fiction: Why it’s Intriguing and Necessary” https://sallyember.com/2014/07/02/guest-blog-post-utopian-sci-fispeculative-fiction-why-its-intriguing-and-necessary/

7/3/14: Excavating your Soul! – Indie and Proud
https://sallyember.com/2014/07/03/excavating-your-soul-indie-and-proud/

7/6/14: 10 Ways to Celebrate #Indie #Authors https://sallyember.com/2014/07/06/10-ways-to-celebrate-indie-authors/

7/10/14: Guest Post: “The Politics of Speculative/ Science-Fiction”
https://sallyember.com/2014/07/10/guest-post-the-politics-of-speculative-science-fiction/

7/16/14: Good #Writing DOES Require #Talent, Not just Hard Work
https://sallyember.com/2014/07/16/writing-does-require-talent-not-just-hard-work/

7/22/14: Parallel Construction: What it is, what it isn’t, and how to write better despite hating your 8th-grade English teacher
https://sallyember.com/2014/07/22/parallel-construction-what-it-is-what-it-isnt-and-how-to-write-better-despite-hating-your-8th-grade-english-teacher/

7/24/14: A DNF (Did Not Finish) Experience Does NOT Qualify for a “Review”
https://sallyember.com/2014/07/24/a-dnf-did-not-finish-experience-does-not-qualify-for-a-review/

8/10/14: My Blogaversary and 1st year of Book Marketing: Report Card
https://sallyember.com/2014/08/10/my-blogaversary-and-1st-year-of-book-marketing-report-card/

9/2/14: Book Sales are like PotLucks: You Don’t Know Who Appreciates Your Creation
https://sallyember.com/2014/09/02/book-sales-are-like-potlucks-you-dont-know-who-appreciates-your-creation/

10/31/14: NOT DOING #NaNoWriMo Writing Plans
https://sallyember.com/2014/10/31/not-doing-nanowrimo-writing-plans/

11/16/14: 15 #Fiction #Promos that should be Revised or Trashed Completely
https://sallyember.com/2014/11/16/15-fiction-promos-that-should-be-revised-or-trashed-completely/

11/17/14: SHARE! EXPERIENCED #editor #proofreader available for quick-turn around jobs
https://sallyember.com/2014/11/17/experienced-editor-proofreader-available-for-quick-turn-around-jobs/

11/18/14: Stale writing? 4 Underused Literary Devices: Aphorism, Hyperbole, Tmesis and Zeugma
https://sallyember.com/2014/11/18/stale-writing-4-underused-literary-devices-aphorism-hyperbole-tmesis-and-zeugma/

11/21/14: Why I LOVE the #Smashwords Blog and you should, too!
https://sallyember.com/2014/11/21/why-i-love-the-smashwords-blog-and-you-should-too/

11/24/14: “What I Wish I had Known for #Indiepub #Ebooks 1 and 2: An Open Letter to my Earlier Self,” Guest Post on The Book Cove
https://sallyember.com/2014/11/24/what-i-wish-i-had-known-for-indiepub-ebooks-1-and-2-an-open-letter-to-my-earlier-self-guest-post-on-the-book-cove/

12/1/14: “An Open Letter to my Earlier Self about #Book #Reviews and #Reviewers,” Guest Post on The Book Cove
https://sallyember.com/2014/12/01/an-open-letter-to-my-earlier-self-about-book-reviews-and-reviewers-guest-post-on-the-book-cove-goes-live-today/

12/8/14: “Part III: Letter to my Earlier Self about #Preorders,” Guest Post on The Book Cove
https://sallyember.com/2014/12/08/part-iii-letter-to-my-earlier-self-about-preorders-guest-blogger-post-on-the-book-cove-reviews/

12/15/14: “Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours,” Guest Post on The Book Cove
https://sallyember.com/2014/12/15/part-iv-letter-to-my-earlier-self-about-blog-hops-and-virtual-book-tours-guest-blogger-post-on-the-book-cove-reviews/

12/26/14 (doubled category): Sally Ember’s #Crowdfunding Song
https://sallyember.com/2014/12/26/sally-embers-crowdfunding-song/

12/29/14 (Doubled category): The Very Inspiring #Blogger# Award Landed Here!
https://sallyember.com/2014/12/29/the-very-inspiring-blogger-award-landed-here/

Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours, Guest Blogger Post on The Book Cove Reviews

12/15/2014 by Sally Ember, EdD

Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours

This is Letter IV of four of my “open letter to my earlier self” series that first appeared on The Book Cove Reviews, http://www.thebookcove.com/2014/12/author-sally-ember-edd-letter-to-my_15.html, late November – December, 2014.
Letter One appeared on my site, http://www.sallyember.com/blog, on 3/26/15.
Letter One posted on 3/26/15; Letter Two appeared on 4/4/15 and Letter Three on 4/11/15.

image from http://phyllisiturner.com

Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours, Guest Blogger Post on The Book Cove Reviews

12/15/2014 by Sally Ember, EdD

Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours

This is Letter IV of four of my “open letter to my earlier self” series that first appeared on The Book Cove Reviews, http://www.thebookcove.com/2014/12/author-sally-ember-edd-letter-to-my_15.html, late November – December, 2014.
Letter One appeared on my site, http://www.sallyember.com/blog, on 3/26/15.
Letter One posted on 3/26/15; Letter Two appeared on 4/4/15 and Letter Three on 4/11/15.

image from http://phyllisiturner.com

Part III: Letter to my Earlier Self about #Preorders, Guest Blogger Post on The Book Cove Reviews

12/08/2014 by Sally Ember, EdD

Part III: Letter to my Earlier Self about #Preorders, Guest Blogger Post on The Book Cove Reviews

This is Letter Three of Four of my “open letter to my earlier self” series that appears on The Book Cove Reviews, http://www.thebookcove.com/2014/12/author-sally-ember-edd-letter-to-my.html, late November – December, 2014, on consecutive Mondays. Letter One appeared 11/24/14; Letter Two on 12/1/14; Letter Four will appear on 12/15/14. This same series will repost on my own site, http://www.sallyember.com 3/26/15 – 4/18/15, on consecutive Mondays as well

Part III: Letter to my Earlier Self about #Preorders, Guest Blogger Post on The Book Cove Reviews

12/08/2014 by Sally Ember, EdD

Part III: Letter to my Earlier Self about #Preorders, Guest Blogger Post on The Book Cove Reviews

This is Letter Three of Four of my “open letter to my earlier self” series that appears on The Book Cove Reviews, http://www.thebookcove.com/2014/12/author-sally-ember-edd-letter-to-my.html, late November – December, 2014, on consecutive Mondays. Letter One appeared 11/24/14; Letter Two on 12/1/14; Letter Four will appear on 12/15/14. This same series will repost on my own site, http://www.sallyember.com 3/26/15 – 4/18/15, on consecutive Mondays as well

Book Sales are like PotLucks: You Don’t Know Who Appreciates Your Creation

09/02/2014 by Sally Ember, EdD

Authors and potluck cooks have a lot in common. I’ve been giving this a lot of thought lately, especially since I set Volume I of The Spanners Series, This Changes Everything, as permanently free.

http://www.amazon.com/dp/B00HFELTG8

How does any author know who actually reads our ebooks, much less appreciates them, as opposed to going by assessments based on the raw numbers of how many people now have it on their ereaders? Do sales figures really equal popularity and does popularity actually correlate to appreciation? How could we possibly know that?

image from: http://1000awesomethings.com

I, as a cook, would bring a homemade dish to a potluck feeling a mixture of pride, anxiety and hope, my mind brimming with questions as I lay my dish on the table: Will anyone take any? Is it pretty enough? Does it taste good enough? Who will like it? What if there are others similar to mine, but theirs are taken while mine is left mostly untouched?

image from: http://www.allfreecasserolerecipes.com

This Changes Everything now has about 2000 combined sales and free downloads since its release in December, 2013. However, it only has a dozen or so reviews (mostly positive, especially by those who actually read the entire book!). Unfortunately, sales/downloads and positive reviews of Volume I do not seem to be leading to sales or reviews of Volume II, This Changes My Family and My Life Forever, which released for $3.99 in early June (after selling in pre-orders for half-price for two months).

http://www.amazon.com/dp/B00KU5Q7KC

People at a potluck line up to look at the food offered in casserole dishes, baskets, pans and plates. Rarely does anyone list ingredients or even names of the food/dish, so it’s all a guessing game. Hungry, we ask: What is it? What is in it? Will I like this? Will it taste good along with the other things I’m taking?

Furthermore, knowing that the cook will rarely, if ever, know what I think of his/her contribution, I can safely leave it on my plate after one taste if I do not like it. Likewise, readers who download ebooks never have to report to anyone, much less an author, whether or not they even looked at the ebook, much less offer their opinions after reading an entire book.

The remains of potluck dishes’ portions taken and not eaten are not evaluated: they are invisibly trashed. Similarly, ebooks on ereaders can be stories that the owner never reads or only glances at, but the author will never know. Readers may like the ebook, even love it—eat it all up (I’m liking this metaphor) and even share it, rave about it to friends—if we’re lucky, they’ll review it. Or, readers, like potluck eaters, may feel any of a dozen ways about what they take in but never say a word to anyone about their reactions.

Yes: I’d very much like to sell a lot more books, but even more importantly, I’d like to have a lot more reviews, enjoy the positive comments, interactions and feedback from happy readers, be certain that at least some owners of my ebooks are glad to be in possession of my creations.

I “cooked” for you: I want to know if you tasted my concoction. How much of it did you ingest? Tell me what you think of it. Will you come back for more “food” from this “cook”?

image from: http://www.towriteastory.com

A plea to readers
If you like a book, PLEASE respond to what you read. Put comments on Goodreads, rate/rank the books, post reviews on book sales sites (Amazon, nook, iBooks, Kobo) or Shelfari, BookLikes, etc. We authors (cooks) will be forever grateful to hear your opinions, even if you don’t like what we create. You help us become better “cooks.”
THANKS!