REBLOGGING: “Locally Grown #Book #Marketing for #Indie #Authors” from Author Marketing Expert
REBLOGGING: “Locally Grown #Book #Marketing for #Indie #Authors” from Author Marketing Expert
#Indie #Author Day 2017: Saturday, October 14!
TODAY (September 16, 2017) were events at our local library’s main branch (St. Louis County) for “Indie Author Day,” but YOUR library may have other plans! Check!
The second annual Indie Author Day will be held IN SOME PLACES on Saturday, October 14, 2017. This event brings together libraries and local writers around the world for a day of celebration and inspiration devoted to indie authorship.
Registration for Indie Author Day 2017 is officially open. Visit the Indie Author Day website, https://goo.gl/6HJZG3 . to learn more information about this year’s event and how to get involved in IAD programming near you.
From the Indie Author Day website:
HOSTING AN EVENT
In addition to a selection of on-demand video workshops that will be available from Indie Author Day sponsors, there are many activities for your #library to offer as part of its Indie Author Day 2017 event.
To get you brainstorming, here are some suggested activities that #libraries have done at past events:
—An #author panel featuring traditional, hybrid and self-published #authors from the community
—Presentations from local indie authors about writing, marketing and more
—Book readings and / or signings from local authors
—Presentations from local industry leaders
—Presentations and workshops to inform the writing community about tools available for them to use through the library
—Author readings and open mics, featuring short segments of each author’s works
Alert the media with our Press Release templates for Authors and Libraries [there are downloads for each on this website].
Are you a #library hosting Indie Author Day? Spread the word with these pre-written social media post. http://indieauthorday.com/wp-content/uploads/2016/10/Indie-Author-Day-Social-Media-Posts.pdfs [there are downloads for images, logos, more, on this website, such as the Partners’ Logo, below]!
Here are their sample posts (you can add your own hashtags and other info, such as “RT,” to these):
— Calling all #indieauthors! Join us as we celebrate our local authors for #IndieAuthorDay on Oct.
— We’re hosting an event for #IndieAuthorDay on Oct. 14! Join us if want to support our local
#selfpub and #indieauthors!
— Are you an #indieauthor? We’re #indie you! Join us for #IndieAuthorDay on Oct. 14!
— We’re excited to support our local authors for #IndieAuthorDay on Oct. 14!
“The Author’s Adventure Summit 2017” is hosted by:
Lisa DeSpain, “The Successful Author’s Book Coach” (her own eponym), who can be reached at: firstname.lastname@example.org, and who can be found (and more info, also) at: http://book2bestseller.com
[I am not endorsing, recommending, or benefitting, myself. I have attended worthwhile webinars/workshops online led by a few of these presenters. Sharing, therefore.]
Lisa sent this note and schedule, below, to those of us who subscribe to her newsletter and who signed up to be notified of this coming week’s events in the The Author’s Adventure Summit 2017 (which runs May 8 – 19, 2017).
Sign up here: http://www.book2bestseller.com/authors-adventure-summit/ to get on the list, access the free events, or decide to pay and access more (I am not paying).
Hi – just a quick note to let you know what’s happening this upcoming week. I’ll be sending a daily schedule with links so you can easily click through to the summit interviews for the day. Here’s an overview of the week:
WEEK TWO SCHEDULE
Monday, May 15
Derek Murphy, “Fantastic Fiction Promotional Strategies” http://book2bestseller.com/derek-murphy
Jill Celeste, “The Director of Marketing for Your Book Business” http://book2bestseller.com/jill-celeste
Elena Rahrig, “Traditional Publisher or Self-Publisher?” http://book2bestseller.com/elena-rahrig
Tuesday, May 16
Eric Van Der Hope, “Finding Your Tribe & Building Your Platform” http://book2bestseller.com/eric-van-der-hope
Lori Hardegree, “Facebook Secrets for Authors (The Red Hot Edition)” http://book2bestseller.com/lori-hardegree
Penny Sansevieri, “Offline and Online Marketing Strategies” http://book2bestseller.com/penny-sansevieri
Wednesday, May 17
Shari Stauch, “Fun Ways to Build Your Author Platform” http://book2bestseller.com/shari-stauch
Kiki Chatfield, “New Publicity Methods You’ve Never Heard Of” http://book2bestseller.com/kiki-chatfield
Kimberley Grabas, “6 Essential Elements of a Flawless Book Launch” http://book2bestseller.com/kimberley-grabas
Thursday, May 18
Sharon Hamilton, “Becoming a Bestselling Author” http://book2bestseller.com/sharon-hamilton
Alinka Rutkowska, “Why 72% of Self-Published Authors Never Sell
More Than 1,000 Books” http://book2bestseller.com/alinka-rutkowska
Jen Levitz, “5 Keys to Writing a Lead Generating Business Book” http://book2bestseller.com/jen-levitz
WEEK ONE SCHEDULE (may need to pay to view older shows…)
Monday, May 8
Randy Peyser, “How to Get a Book Deal with a Publisher” http://book2bestseller.com/randy-peyser
Tamara Monosoff, “Adding Interactivity and Working with Affiliates” http://book2bestseller.com/tamara-monosoff
Tenita Johnson, “Beyond the Bestseller List” http://book2bestseller.com/tenita-johnson
Tuesday, May 9
Valerie Gangas, “Going Pro on the Path to Enlightenment” http://book2bestseller.com/valerie-gangas
Laila Ali, “From Traditional to Self-Published” http://book2bestseller.com/laila-ali
Rocky Callen, “Learning How to Bleed Ink” http://book2bestseller.com/rocky-callen
Wednesday, May 10
Amanda Young, “Finding Clarity as You Write Your Book” http://book2bestseller.com/amanda-young
Ellie McLove, “Editing: When to Change it or Leave it for Style” http://book2bestseller.com/ellie-mclove
Nina Amir, “Inspiration to Creation” http://book2bestseller.com/nina-amir
Thursday, May 11
Tamara Dever, “The Selling Power of Book Design” http://book2bestseller.com/tamara-dever
Joel Friedlander, “Secret Ways that Authors Really Make Money” http://book2bestseller.com/joel-friedlander
Robin Cutler, “Getting Ingram Distribution through IngramSpark” http://book2bestseller.com/robin-cutler
Friday, May 12
Steven Spatz, “Distribution + Service = A Winning Combination” http://book2bestseller.com/steven-spatz
Kristin Steele & Dan Verdick,”The Top 4 Things You Need to Know About Book
The Presenters for both weeks of The Author’s Adventure Summit 2017
Lisa ended her email with a few cute lines, then this info:
P.S. If you think you’re going to have trouble watching the interviews on their live dates, you might want to get a VIP access pass (if you haven’t already). Here’s the link to become a VIP: http://www.book2bestseller.com/masterclass-vip/
2017’s Indie Author Fringe 2nd of 3 online conferences, “Fringe to BookExpo,”, happens in a few weeks, on Saturday, June 3rd, 2017. Click here for more info and to register: http://selfpublishingadvice.org/what-is-indie-author-fringe/
This year’s conference “features 24-hours of self-publishing sessions for authors with an independent spirit. The agenda we’re developing will help you reach more readers and sell more books, and includes tips, tools, and techniques for marketing and promoting yourself and your book.”
I am a proud member of Alli, and this message is from one of the three organizers, Orna Ross, of Alli (the Alliance of Independent Authors)(David Penny and Jay Artale are the other two):
We’ve added more speakers and you can click here, http://selfpublishingadvice.org/bookexpo-indie-author-fringe-2017-speakers/ , to view the bios we’ve published so far.
It’s free to enter our Book Cover Competition here, http://selfpublishingadvice.org/indie-author-fringe-2017-cover-competition-submission/ , and you can check out the competition entries we’ve already received [on that site as well].
Over the coming weeks, we’ll let you know about the Sponsor deals and discounts, and reveal the changes we’re implementing for this upcoming Indie Author Fringe event.
Until then, happy writing and publishing…
Next Alli Indie Author Fringe online conference: October 14, 2017.
Thanks to Doris-Maria Heilmann of Savvy Book Writers for her Free Checklist for “Passive” Book Marketing, I now have (and am sharing) a great list and resources within it. Link below.
#BookMarketing: What I haven’t done and intend to do soon
Never heard about this!
“Bowker’s Worldwide Listing”
“You may know Bowker from ordering your ISBN numbers, but they are also the provider for “Books In Print and Global Books In Print” that contain listings of bibliographical information for international book titles available in the USA or any other part of the world, in bookstores and libraries. Setting up a new book on Bowkerlink is easy and FREE. Read more in this blog post: http://www.savvybookwriters.com/is-your-book-listed-worldwide/”
I felt better when I went to the link, above, and read the intro:
“Few authors have ever heard about BowkerLink: a source for publishers and distributors seeking to update or add to title listings, found in ‘Books In Print,’ ‘Global Books In Print,’ and the ‘Publisher Authority Database.’ How can readers, bookstores or librarians in Japan, Australia, UK or Belize find your book and read, buy or lend it?”
Doris-Maria Heilmann provides a step-by-step sequence for putting a book on Bowkerlink right here. Do it and whatever else you have neglected to do to market your book from her great list.
Check out the rest of her site as well, with many archived posts that are still relevant and useful (this one is from 2013)! http://www.savvybookwriters.com
Luckily, I am not new to marketing, so as I ramp up for the release of my third ebook, Volume III, This Is/Is Not the Way I Want Things to Change of The Spanners Series (sci-fi/romance, adults/YA/NA), which goes into pre-orders @ half-price on 11/1/15, $1.99 through 12/7/15, then becomes $3.99 on release day, 12/8/15, with a cover reveal on 10/26/15 on http://www.aleshaescobar.com), I am pleased to discover that I have already accomplished (but need to update) most of what’s on the above list.
Volume I, This Changes Everything, became permafree when I released Volume II, This Changes My Family and My Life Forever, in the spring of 2014, which is also $3.99.
All links, reviews, author interviews and updates: http://www.sallyember.com
I am so pleased to welcome Alesha Escobar as my guest blogger today. Alesha is a #fantasy/science-fiction and thriller author who does “mash-ups.” Alesha also concocted the idea of and edited an anthology of stories related to time travel, one of my favorite topics!
To honor the release of the anthology, Masters of Time (MOT), this month and because many of the included topics appear in my own writing, via The Spanners Series, http://www.sallyember.com/Spanners-2, we both welcome your comments, questions and experiences! Join the conversation, please!
Because MOT includes contributions from one of my CHANGES conversations between authors Google+/Youtube Hangout On Air (HOA) guests who is guest blogging here next week (July 15, ) about MOT-related themes, Devorah (Dee) Fox, and a previous guest blogger, Samantha LaFantasie (November 5, 2014, “5 Ways to Deal with Writer’s Block”), I am especially glad to help publicize this new anthology.
For more information about how to reach Alesha and know more about her writing, to become a guest on CHANGES or become a guest blogger on my site, see below this post.
Thanks for visiting!
Let’s Talk #Anthologies: How To Put One Together And Sell It
by Alesha Escobar
If I could gather some of my favorite sci-fi and fantasy authors into one room, I’d politely inform them that they couldn’t leave until they’ve handed over a compilation of new, addictive stories for my reading pleasure.
Except George R.R. Martin. I’d only let him participate if he promised to stop killing characters.
One of the best things about settling into a good sci-fi/fantasy book is being taken away to an imaginative world, running alongside characters you care about and feeling their heartache and triumphs. An anthology is a tasty buffet of good stories, whether they’re short tales or full-length ones. They can treat you to the scope of a single author’s creativity or a varied range of authors collaborating with each other.
Last year in an end-of-the-year blog post, I predicted (as much as one could) that we would see an uptick in time-travel stories. I decided to put my money where my mouth was and compile a time-travel anthology, Masters of Time.
Now that I had the concept down (science-fiction and fantasy time travel), I knew I had to reach out to authors I respected and whose work I’ve enjoyed. Once I had that taken care of, then came in the “business aspect.”
If you’re an author thinking about contributing to an anthology or compiling one, I’ll share about this process in the hopes that it gives you an idea of the amount of work it takes, as well as how to avoid some pitfalls.
I’m the co-owner of a micro-press, Creative Alchemy, Inc. Not only was I going to contribute to this anthology as an author, I was also going to publish it through Creative Alchemy. As much as my co-authors love me, they have busy lives, projects, and bills to pay. They weren’t going to contribute a story for free, and as savvy writers, they wanted to know the royalties breakdown, publishing rights, and the length of time they’d have to wait before they could publish their individual stories on their own.
These are all valid concerns, so I drew up contracts in order to have it all settled and agreed upon. Even if the people you’re working with are friends or are trustworthy, still: have a signed contract. It won’t hurt.
I highly recommend that your editor is someone who is not a co-author of the project. It will help with objectivity, it will be one fewer thing you have to worry about, and it will guarantee that you’ll come out with a polished book. When compiling Masters of Time, our amazing editor, Charmaine, had no qualms with throwing us into the re-write dungeon when needed. Her insight, constructive criticism and feedback helped shape our work and mold it into something we could be proud of.
When is the first draft due? The second? And the last? Try to have a tentative release date scheduled as early as possible so you can work “backwards” toward that goal. Having specific dates written down also motivates writers and keep them accountable for turning in manuscripts.
When six or more people email you their stories in MS Word format, they’re going to be coming in different fonts and sizes and with different formatting. Y’all know how picky Smashwords is with its vetting system and you don’t want to upload to Kindle Direct Publishing and use the preview feature only to find that your book looks horrible.
Save yourself the headache; once all the stories are compiled into a master document and edited, send it off to the formatter. This is also the perfect time to remind you to get your cover artist and work on the best image you believe will perfectly represent the book.
Don’t neglect things like spelling the co-authors’ names the way that they want them to be spelled. One of my co-authors always needs his middle initial included, otherwise he is confused with another author by the same name. Does your author want to go by a pen name? Make sure you’ve got that down as well.
Have your co-authors submit their bios, book links and social media profiles, storing them in Evernote or another handy place. It’s a pain to ask them twenty times for this information because you never bothered to copy it down.
Double-check each story title and make sure they’re the final choices. Sometimes authors will start off with one title (or a temporary one) and then change it for the final version. Everything should be up-to-date and consistent.
And, after all has been edited and formatted, do another comb-through!
I swear I still have friends and relatives shrugging their shoulders and telling me, “Sweetie, why didn’t you say you wrote a book? I didn’t know!” Oh, believe me, I’ve been saying it 😉
Many people, including interested readers, lead busy lives. The internet throws loads of information at us all day, every day, and our social media feeds get more crowded by the second. It’s not a surprise that some people miss the exciting news that your latest project has just been released—so don’t wait until release day to alert people.
Masters of Time will be officially released July 13, but I’ve been advertising the anthology since the beginning of this year. How? As soon as I could, I put the book on pre-order and alerted my email subscribers (if you don’t have an author newsletter, start one). Several book promotion sites will advertise your pre-order, and then there are some seriously cool book bloggers out there who will also be happy to do a cover reveal, an interview, feature or a review of an advanced copy. Bloggers also love giveaways, so if you have a giveaway attached to your book release, it’s a plus!
I’ve announced my anthology at my own blog as well as brought in and featured my co-authors. We’ve exchanged guest posts. I hit the social media pavement and let my Facebook, Twitter, and Google+ friends know. As we got closer to July, the advertising became more urgent, and I did all this while abiding by the principle of not spamming. It’s great to tell people about your book, but remember not to spam.
Also, while the bulk of your efforts may be through the internet, don’t neglect creating awareness in real life: is your local bookstore or library open to your holding an event? Can you share bookmarks, cards or flyers? Perhaps you can host a speaking engagement at your nearest book club or school campus? Get creative with the ways you can reach people and grow visibility for your book.
Hopefully, sharing my anthology process has given you an idea of what it’s like and what you should plan for.
If you’re a reader, perhaps this has been a nice peek into the world of writing and what it takes to get that amazing, finished product out to you.
Thank you, Sally, for inviting me today, and I hope you all continue to be entertained and inspired by great stories!
Alesha Escobar writes fantasy to support her chocolate habit. She enjoys everything from Tolkien and Dante to the Dresden Files and Hellblazer comics. She resides in California with her partner-in-crime, Luis Escobar, a 20-year art veteran on The Simpsons television show.
Alesha is the author of The Gray Tower Trilogy, an action-packed, supernatural spy thriller set in an alternate 1940’s. The trilogy books have hit the Amazon bestsellers lists for Historical Fantasy and Mashups.
You can find Alesha at her weekly blog, Fantasy, Mashups, & Mayhem, where she discusses fantasy and science-fiction TV shows, movies and books, and celebrity gossip…She’s just kidding about the celebrity gossip.
But, there IS a giveaway for MOT: http://timeanthology.blogspot.com/p/enter-giveaway.html
Find Alesha on:
Apple iBooks/iTunes: http://apple.co/1bp77vK
Barnes & Noble/ nook: http://bit.ly/1Kkkr0C
CHANGES conversations between authors is an almost-weekly, Google+/Youtube video chat show. Watch conversations with my previous CHANGES guests any time: http://goo.gl/eX0D8T
OPENINGS occur frequently! #Authors, especially those in sci-fi/speculative fiction and who blog, learn more about and get yourself on CHANGES, and
#Readers, recommend an #author to be scheduled as a guest: http://goo.gl/1dbkZV
If you’d like to be a Guest Blogger, please visit my Guest Bloggers’ Hall of Fame and learn what’s involved.
Thanks for visiting, commenting, following, and enjoying this site! http://www.sallyember.com
Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours
This is Letter Four of Four of my “open letter to my earlier self” series that first appeared on The Book Cove Reviews, http://www.thebookcove.com/2014/12/author-sally-ember-edd-letter-to-my_15.html, late November – December, 2014.
Letter One appeared on my site, http://www.sallyember.com/blog , on 3/26/15.
Letter One posted on 3/26/15; Letter Two appeared on 4/4/15 and Letter Three on 4/11/15.
image from http://phyllisiturner.com
I published my first ebook in December, 2013, and my second in June, 2014. I intend to publish my third in April, 2015. What I wish I had known before my first ebook went into pre-sales in November, 2013, about Virtual Book Tours and Blog Hops and other kinds of “shared” PR continues to grow. I write these Open Letters in order to share my wisdom “backwards” to my earlier self from today’s vantage point.
Now that you know you are going to be an indie published author, and you know you’re going to start with only ebooks and then see what happens, your choices about book marketing are more limited than if you were going to have both print and ebooks available or if a major or even minor publisher were backing your books. Mostly, your entire author platform and writing life are going to exist almost exclusively online.
That all means no book signings (you have no books to sign). It also means that you will have few or not any public readings, at least, not yet, since those usually go with book signings. You won’t be paying for much publicity since you have almost no budget for it, so forget print ads, posters, or other signage in the “real” world. Your PR is going to all be virtual.
What does this new type of non-in-person, non-print PR include besides your blog? You will have online “stores,” places that sell your books online, where the cover, blurb and reviews live. You can post your photo and bio there (on some, anyway). You should have author pages and book pages on vendor sites. What else?
Blog Hops and Virtual Book Tours.
Well, no wonder you have no idea what a “Blog Hop” or “Virtual Book Tour” is: You just barely started to blog last August, 2013, and barely know what blogging is. You have recently published your first fiction book while is also your first ebook. It’s hard to be more of a newbie than you are!
When someone invites you to “join” a Blog Hop or be part of a Virtual Book Tour, you don’t know what you’re saying “Yes” or “No” to, do you? How could you?
First of all, go visit/go on a Blog Hop or Virtual Book Tour at least once, each. Be a visitor to one or more that have some of the same organizer(s), authors and/or books as the Blog Hop or Virtual Book Tour you’re considering as a participant.
Take notes: what do you like/not like? What is confusing/clear? How appealing are the promos, widgets, banners, graphics? Since you are also a reader, consider: would YOU be more or newly interested in these authors/these books because of this Blog Hop or Virtual Book Tour?
If the answer is “NO,” stop there. You might want to join a Blog Hop or Virtual Book Tour, but not THIS one.
Visit some more until you can say “Yes” to these questions, above.
Now that you know what you like, it’s time to get more educated. There are hundreds of (free or fee-based) webinars, Google+ Hangouts On Air (HOAs), teleseminars, podcasts, blog posts, and, don’t forget: BOOKS and EBOOKS devoted to explaining everything about creating or joining a Blog Hop or Virtual Book Tour and all aspects of book marketing.
I won’t even try to recap it all here. Nonfiction can or should be marketed differently than fiction, short fiction differently than long. Target audience for and chosen genre/subgenre of your writing change the PR scene as well. Poetry and memoirs are in their own niches. Etc.
Attend, read, watch. Take more notes.
There was an excellent month-long series of educational events and posts I attended last May, 2014. Well worth it. Thanks, D’vorah Lansky! The Book Marketing Challenge has both free and paid options. Look into them! Email D’Vorah and ask about the next round: email@example.com
If you are leaning toward “Yes,” before deciding whether or not to join a particular Blog Hop or Virtual Book Tour or to create your own, regardless of how enticing the organizers or instructors make it sound or you found theirs to be, there are some key questions to ask:
image from http://acupofteaandabigbook.blogspot.com
image from http://www.crystaljordan.com
image from http://www.rtbookreviews.com
Bottom line, Sally, is that your writing time MUST be a priority, but you also have to put in time to create relationships in order to find readers, get more visible, be part of an online community with important and meaningful connections, and, oh, yeah, MARKET your books. Be cautious, be discerning, be wise.
I hope you are finding this series of Open Letters helpful to your decision-making and planning for your first and subsequent book launches and ongoing marketing and promotions. I might add to this series as I get even more experienced; we’ll see.
Meanwhile, don’t forget to ENJOY the ride!
Best to you!
Your future Sally
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