REBLOGGING: “Locally Grown #Book #Marketing for #Indie #Authors” from Author Marketing Expert
REBLOGGING: “Locally Grown #Book #Marketing for #Indie #Authors” from Author Marketing Expert
“The Author’s Adventure Summit 2017” is hosted by:
Lisa DeSpain, “The Successful Author’s Book Coach” (her own eponym), who can be reached at: firstname.lastname@example.org, and who can be found (and more info, also) at: http://book2bestseller.com
[I am not endorsing, recommending, or benefitting, myself. I have attended worthwhile webinars/workshops online led by a few of these presenters. Sharing, therefore.]
Lisa sent this note and schedule, below, to those of us who subscribe to her newsletter and who signed up to be notified of this coming week’s events in the The Author’s Adventure Summit 2017 (which runs May 8 – 19, 2017).
Sign up here: http://www.book2bestseller.com/authors-adventure-summit/ to get on the list, access the free events, or decide to pay and access more (I am not paying).
Hi – just a quick note to let you know what’s happening this upcoming week. I’ll be sending a daily schedule with links so you can easily click through to the summit interviews for the day. Here’s an overview of the week:
WEEK TWO SCHEDULE
Monday, May 15
Derek Murphy, “Fantastic Fiction Promotional Strategies” http://book2bestseller.com/derek-murphy
Jill Celeste, “The Director of Marketing for Your Book Business” http://book2bestseller.com/jill-celeste
Elena Rahrig, “Traditional Publisher or Self-Publisher?” http://book2bestseller.com/elena-rahrig
Tuesday, May 16
Eric Van Der Hope, “Finding Your Tribe & Building Your Platform” http://book2bestseller.com/eric-van-der-hope
Lori Hardegree, “Facebook Secrets for Authors (The Red Hot Edition)” http://book2bestseller.com/lori-hardegree
Penny Sansevieri, “Offline and Online Marketing Strategies” http://book2bestseller.com/penny-sansevieri
Wednesday, May 17
Shari Stauch, “Fun Ways to Build Your Author Platform” http://book2bestseller.com/shari-stauch
Kiki Chatfield, “New Publicity Methods You’ve Never Heard Of” http://book2bestseller.com/kiki-chatfield
Kimberley Grabas, “6 Essential Elements of a Flawless Book Launch” http://book2bestseller.com/kimberley-grabas
Thursday, May 18
Sharon Hamilton, “Becoming a Bestselling Author” http://book2bestseller.com/sharon-hamilton
Alinka Rutkowska, “Why 72% of Self-Published Authors Never Sell
More Than 1,000 Books” http://book2bestseller.com/alinka-rutkowska
Jen Levitz, “5 Keys to Writing a Lead Generating Business Book” http://book2bestseller.com/jen-levitz
WEEK ONE SCHEDULE (may need to pay to view older shows…)
Monday, May 8
Randy Peyser, “How to Get a Book Deal with a Publisher” http://book2bestseller.com/randy-peyser
Tamara Monosoff, “Adding Interactivity and Working with Affiliates” http://book2bestseller.com/tamara-monosoff
Tenita Johnson, “Beyond the Bestseller List” http://book2bestseller.com/tenita-johnson
Tuesday, May 9
Valerie Gangas, “Going Pro on the Path to Enlightenment” http://book2bestseller.com/valerie-gangas
Laila Ali, “From Traditional to Self-Published” http://book2bestseller.com/laila-ali
Rocky Callen, “Learning How to Bleed Ink” http://book2bestseller.com/rocky-callen
Wednesday, May 10
Amanda Young, “Finding Clarity as You Write Your Book” http://book2bestseller.com/amanda-young
Ellie McLove, “Editing: When to Change it or Leave it for Style” http://book2bestseller.com/ellie-mclove
Nina Amir, “Inspiration to Creation” http://book2bestseller.com/nina-amir
Thursday, May 11
Tamara Dever, “The Selling Power of Book Design” http://book2bestseller.com/tamara-dever
Joel Friedlander, “Secret Ways that Authors Really Make Money” http://book2bestseller.com/joel-friedlander
Robin Cutler, “Getting Ingram Distribution through IngramSpark” http://book2bestseller.com/robin-cutler
Friday, May 12
Steven Spatz, “Distribution + Service = A Winning Combination” http://book2bestseller.com/steven-spatz
Kristin Steele & Dan Verdick,”The Top 4 Things You Need to Know About Book
The Presenters for both weeks of The Author’s Adventure Summit 2017
Lisa ended her email with a few cute lines, then this info:
P.S. If you think you’re going to have trouble watching the interviews on their live dates, you might want to get a VIP access pass (if you haven’t already). Here’s the link to become a VIP: http://www.book2bestseller.com/masterclass-vip/
Indie Author Day 2016, At a Library Near You?
All below is from BookWorks
“Calling all indie authors! We’re pleased to announce a nationwide event that, literally, has your name written all over it. Indie Author Day 2016 is happening on October 8th and you’re not going to want to miss it!
“Emilie Hancock, Content and Media Editor of BiblioLabs/BiblioBoard and their partners Library Journal/Self-e, gives us the scoop on the event, along with ways you can participate and help make it a huge success.
“Take it away, Emilie…”
“As the indie book movement continues to develop, authors are constantly looking for ways to reach new audiences. Through a ton of hard work and a bit of luck, indies have been making their way onto the shelves—and into the hearts—of new readers. Their successes are largely due to strong support systems provided both in their local communities and across a global network. The first annual Indie Author Day, set for October 8th, takes that powerhouse duo and runs with it.
What Is Indie Author Day?
“Indie Author Day is a one-day, all-out occasion for local authors, libraries and publishing industry experts to celebrate, educate and collaborate. Libraries across North America will host local events, then come together at 2 PM EST USA for a digital gathering that will offer inspiration, information and advice for authors. It’s a chance for the indie writing community to unite through library systems both physically and digitally, and an opportunity to meet, network, make friends and form business partnerships.
What Kinds of Events Will There Be?
“Besides the aforementioned digital presentation, which will bring together all participating libraries, each library will hold its own local event. These can include, but are not limited to, an author panel featuring traditional, hybrid and self-published authors from the community; presentations from local indie authors about writing, marketing and more; book readings and/or signings from local authors; presentations from local industry leaders; writing workshops and informative presentations and workshops about tools available to the writing community through the library.
Indie Author Day 2016
Why at the Library?
“Libraries are magical places—or, as the American Library Association’s Libraries Transform campaign likes to call them, maker-spaces. As their traditional role transcends being warehouses for books, we see them increasingly becoming havens for creative minds in the community. A plethora of tools and guidance are now available in libraries and beyond, placing libraries in a better position than ever to make a genuine impact in the lives and careers of local writers. As the self-publishing and indie industries grow, writers who may not have been discovered through traditional channels are able to get their voices heard.
Who’s on Board?
“So far, over 200 libraries have registered to be Indie Author Day hosts across the United States and Canada, where several thousand authors are expected to gather. It’s easy for libraries to sign up, and for authors to get their local library on board. In addition, Indie Author Day partners comprise over 20 author and library organizations:
BookWorks – BookBaby – IngramSpark – SELF-e/Library Journal – BookLife – Pressbooks Public – Califa – Rails Libraries – IBPA (Independent Book Publishers Assocation) – IndieReader – Soon to be Famous Illinois Author Project – Bibliolabs – Massachusetts Library System – Where Writers Win – No Shelf Required – Author U – Read Local – Written Word Media – Indies Unlimited – Publishers & Writers of San Diego (PWSD)/Publishers & Writers of Orange County (PWOC)
“The early and general deadlines have already passed, but libraries still have until the final deadline on September 1st to become an Indie Author Day host.
“Authors who want to attend events but don’t see that their library is participating can inform the Indie Author Day team.
“Authors and libraries who already know they’ll be involved can keep up with the latest news on the Indie Author Day website [http://indieauthorday.com/?utm_source=BookWorksBlog&utm_medium=blogPost&utm_campaign=IndieAuthorDay ] and by following or tweeting with the hashtag #AuthorDay16.
“During the Inaugural Indie Author Day on October 8, 2016, libraries from all across North America will host their own local author events with the support of the Indie Author Day team.
“In addition to these local programs, each library’s indie community will come together for an hour-long digital gathering at 2 PM Eastern USA time featuring Q & A with writers, agents and other industry leaders. Don’t miss out on this fantastic opportunity for libraries and authors to connect on both local and global levels!
“Be sure to keep an eye out for the upcoming announcement about the rock star industry specialists who will be talking about their experiences and giving advice during the digital panel.”
Alliance of Independent Authors has sponsored two INDIE AUTHOR FRINGE 2016 – for Authors, by Authors which occurred on April 15 and May 14. The third and final occurs October 22, 2016
[All Info and logos, below, are from Alli‘s page and emails in March and September from Orna Ross]
Alli is hosting three, one-day, online events, as fringe options to the three main global publishing events of the year: London Book Fair, Book Expo America and Frankfurt Book Fair.
Each Indie Author Fringe event is an FREE ONLINE AUTHOR CONFERENCE, offering expertise and experience from indies and self-publishing services around the globe.
Register here: https://app.convertkit.com/landing_pages/86364
Third event starts on October 22 at 10 AM Frankfurt Time.
Yes, it’s Indie Author Fringe time again. Our next — third and final — online conference of the year will be on Saturday 22nd October, for the Frankfurt Book Fair.
Its theme is Running an Indie Author Business, and again, we’re lining up a roster of world-class speakers who’ll be sharing their experience and expertise to help you turn your creative endeavors into an enterprise that delivers commercial satisfaction too.
Whether you’re trying to decide if you’re ready to launch your author business or you’re already up and running and need guidance to streamline or improve, our conference will answer all your questions and save you time, money and effort as you go.
6 weeks to our speakers and their sessions. View the speaker line-up here
Launch of the Best Website Competition
The focus of our competition this time is Best Websites for Indie Authors. What website would you recommend as a resource to another indie? A panel of judges will review all entries and the Winner will be recognized and awarded by ALLi. You can submit your own website, or somebody else’s. Please check the submission guidelines.
Your Free Book
And, don’t forget to download your free copy of Opening up to Indie Authors. All Fringe delegates receive this free ebook, which tells you how to get your book into book stores, literary festivals, libraries and wherever good books are found. Use this link to get your free ebook: http://dl.bookfunnel.com/4c4f35haln
HOT OFF THE PRESS
In Celebration of Ingram Spark‘s Gold sponsorship at Indie Author Fringe, they are offering the following:
—All setup costs waived on new titles
—Setup your existing paperback titles in hardback for no additional cost
—Visit their sponsor page for more information
—Enter INDIEFRINGE16 as the Promo code when setting up your title.
Ingram Spark‘s Offer: TERMS & CONDITIONS
Offer valid September 8th to November 30th, 2016
Applies to all printing options
Both print and ebook setup fees will be waived
About The Alliance of Independent Authors
(ALLi, pronounced “ally”) is a global, nonprofit association for writers who self-publish. Read about the benefits of becoming an ALLi member.
WHAT TO EXPECT
—24-hours of advice and expertise, conversations and connections.
How Does a Virtual Conference Work?
As each hour ticks by on October 22, we’ll publish a new Session on our Event Home Page.
Our first Indie Author Fringe primarily focused on “How To Create a Better Book,” though we have sessions on selling and marketing in each Conference. Different sessions are aimed at beginner, intermediate and advanced level, so no matter where you are as an indie author, you’ll find something for you.
Indie Author Fringe FAQ
What is Indie Author Fringe?
Indie Author Fringe (formerly known as IndieReCon) offers FREE ONLINE DAY CONFERENCES for authors interested in self-publishing, alongside three of the biggest publishing fairs.
How many Indie Author Fringe events are you hosting in 2016?
We have held two already and now will be having our third of three online international events in 2016:
Frankfurt Book Fair (19th-23rd October 2016) – Our Indie Author Fringe event will be on October 22nd
London Book Fair (April 12th-14th 2016) – Our Indie Author Fringe event was on April 15th
Book Expo America (May 11th-13th 2016) – Our Indie Author Fringe event was on May 14th
What does Indie Author Fringe Offer?
We offer the best self-publishing advice and education for indie authors across the world — using the global reach of the ALLi</strong> network.
How much does it cost to attend Indie Author Fringe?
We are (and always will be) run by authors for authors, so it’s all free!
What Indie Author topics will your cover?
Over the course of the year, our online conference events will take authors through the entire indie author journey, from writing to promotion and beyond. Each event will offer 24 hours of non-stop advice and inspiration, organized around key self-publishing topics.
Come one, come all! St. Louis Indie Book Fair is TOMORROW! Saturday, May 7, 2016, 10 – 5: FREE!
image and all organizational work by Mark Pannebecker
All genres, all ages, fiction and nonfiction, books for children, YA and adult readers!
WHERE? St.Louis Public Library, 1301 Olive Street, St. Louis, MO USA 63103
Author readings are all day! Mine, from Volume I of The Spanners Series, This Changes Everything, is at 11:18 AM or thereabouts for about 10 minutes. Also, discounts/authors’ giveaways, autographs, conversations, food, more!
Join me (and ask for a special Spanners Series‘ paperbacks discount when you see me!) and many other authors, including Debbie Manber Kupfer.
ALSO: Please come me and other authors share from our work at the public reading auditorium.
Full list of participants here: http://www.markpannebecker.com/#!itinerary/c9um
For more information: http://www.markpannebecker.com/#!st-louis-indie-book-fair/c1pz
Thanks to Doris-Maria Heilmann of Savvy Book Writers for her Free Checklist for “Passive” Book Marketing, I now have (and am sharing) a great list and resources within it. Link below.
#BookMarketing: What I haven’t done and intend to do soon
Never heard about this!
“Bowker’s Worldwide Listing”
“You may know Bowker from ordering your ISBN numbers, but they are also the provider for “Books In Print and Global Books In Print” that contain listings of bibliographical information for international book titles available in the USA or any other part of the world, in bookstores and libraries. Setting up a new book on Bowkerlink is easy and FREE. Read more in this blog post: http://www.savvybookwriters.com/is-your-book-listed-worldwide/”
I felt better when I went to the link, above, and read the intro:
“Few authors have ever heard about BowkerLink: a source for publishers and distributors seeking to update or add to title listings, found in ‘Books In Print,’ ‘Global Books In Print,’ and the ‘Publisher Authority Database.’ How can readers, bookstores or librarians in Japan, Australia, UK or Belize find your book and read, buy or lend it?”
Doris-Maria Heilmann provides a step-by-step sequence for putting a book on Bowkerlink right here. Do it and whatever else you have neglected to do to market your book from her great list.
Check out the rest of her site as well, with many archived posts that are still relevant and useful (this one is from 2013)! http://www.savvybookwriters.com
Luckily, I am not new to marketing, so as I ramp up for the release of my third ebook, Volume III, This Is/Is Not the Way I Want Things to Change of The Spanners Series (sci-fi/romance, adults/YA/NA), which goes into pre-orders @ half-price on 11/1/15, $1.99 through 12/7/15, then becomes $3.99 on release day, 12/8/15, with a cover reveal on 10/26/15 on http://www.aleshaescobar.com), I am pleased to discover that I have already accomplished (but need to update) most of what’s on the above list.
Volume I, This Changes Everything, became permafree when I released Volume II, This Changes My Family and My Life Forever, in the spring of 2014, which is also $3.99.
All links, reviews, author interviews and updates: http://www.sallyember.com
You’re Not Alone: An Indie Authors Anthology
in aid of Macmillan Cancer Support Group
is being Released 7/15/15!
[I am promoting this excellent compilation for a great cause. Info below. I’m NOT one of the authors, FYI, just helping out.–Sally Ember, Ed.D. http://www.sallyember.com]
The following info comes directly from their “Press Pack”:
What is You’re Not Alone?
“An international group of #indie #authors, inspired by the personal grief of one, decided to collaborate in the spring of 2015 in a project to create this multi-genre smorgasbord of original short stories, all with the same potent theme – relationships. Some are heartfelt, some funny, some poignant, and some are just a little bit scary – much like relationships themselves. All are by authors fired by the shared enthusiasm to give something back in aid of Macmillan #Cancer Support. Cancer touches us all. It has in some way affected those who have contributed their time and talent here. This is our way of showing that we care.
“Indie authors carry forward a revolutionary shift in publishing, which allows the author to be creative director in their own work. There are many exceptional, experienced and acclaimed writers who have decided to take this bold step in publishing. In producing this anthology, we have also had the inestimable assistance on board of artists, graphic designers, and bloggers – all of whom have a place in our acknowledgements. You, the discerning reader, are the other vital part of this equation. By buying this book you are supporting the work of indie authors, as well as discovering their worth. You are also supporting the charity to which we have chosen to dedicate our work.”
100% of the royalties earned or accrued in the purchase of this book, in all formats, will go to the Pamela Winton Tribute Fund, which is in aid of Macmillan Cancer Support.
Worldwide Links for You’re Not Alone: An Indie Author Anthology
The above links will take readers to the Amazon store in their country of registration from anywhere in the world.
“Artist Christine Southworth’s original sketch interpretation…is quite simply, amazing. So talented.”
TABLE OF CONTENTS
01. A YEAR AFTERWARDS By Lesley Hayes
10. CLOSURE By BL Pride
19. COLIN AND SANDY By Anthony Randall
29. ONE OF THOSE DAYS By Ian D. Moore
37. DOLPHINS DANCE By Mike Billington
51. A SPECIAL EVENING By D. Avraham
59. AT THE HANDS OF THE HEALER By Sallyann Phillips
67. DAD By Kayla Howarth
77. FOREVER YOURS By Christoph Fischer
87. FRUITS By Phyllis Edgerly Ring
91. THE YOGA BOWL By Felipe Adan Lerma
96. LILIES FOR THE MANTEL By Sylva Fae
102. GABRIEL AND THE MINISTER BIRD By Andy Updegrove
108. INSIDE OUT By Penny Luker
116. WITCH’S MARK By Katerina Sestakova Novotna
127. LOVE’S SILENT ACHE By Lisa Shambrook
133. GOALS By Tom Benson
144. IF THE SHOE FITS By Katharine E. Hamilton
154. THE BIRTH By Lucinda E. Clarke
157. LOTTA BLUM By Barbara Doran
163. NEVER TOO OLD By Angela Lockwood
168. OOH AIR MARGRIT By Rebecca Bryn
173. BABES By Max Power
182. LAST GOODBYES… By Paul Ruddock
188. A STITCH IN TIME By S.K. Holmesley
198. DAY LATE, DOLLAR SHORT By Eric Lahti
207. LOVE IN AN ELEVATOR By S. E. Meyer
215. NO LONGER BROKEN By Nico Laeser
Meet the Indie Authors
All contributing authors were asked: “Why have you given your time and work to this cause”
Below, you will find a list of their individual answers and links to their books or websites, to help you discover more about them and their other works.
Lisa Shambrook: Carmarthenshire, Wales
“My family life has been touched by cancer with two of my children’s grandparents suffering. We’ve seen both those who’ve won and lost the battle, and this is a chance to do something to help.”
Sallyann Phillips: Swansea, Wales
“My dad died of cancer, but his strength and determination amazed me. This is my way of honouring him, and the nurses who helped keep his spirits up.”
Penny Luker: Cheshire, England
“I wanted to contribute to this anthology because of the dear friends I have lost to cancer and because the Macmillan nurses gave them such help and support.”
Anthony Randall: Dorset, England
“Both of my Grandmothers died from cancer. My maternal Grandmother spent her last week in a hospice where she received brilliant care, the nurses were formidable. It’s an essential charity that I am more than happy to support in this humble way.”
Katharine Hamilton: Texas, Unites States of America
“In memory of my cousin, Melissa. One of the most hilarious, kind-hearted, and genuine women I have ever known. Fifteen years later, I still wish I had taken that crazy car ride around Murfreesboro with you. But thank you for making my awkward, teenage-self feel cool… even if it was in Arkansas.”
Christoph Fischer: Carmarthenshire, Wales [He organized the press packet: THANKS, Christoph!]
“I lost both of my parents to cancer and also a few close friends, so I’m naturally committed to the MacMillan cause. I have seen the MacMillan nurses in action and couldn’t be happier to support their marvellous work.”
SK Holmesley: Colorado, United States of America
“I contributed because Ian asked, and it was a way that I could say: ‘Sorry you lost a loved one.’”
Rebecca Bryn: St David’s, Pembrokeshire, Wales
“My mother was a volunteer cancer nurse, and also nursed my father who died from prostate cancer. This is my chance to honour their courage, love and strength.”
D. Avraham: Hebron Hills, Israel
“When I lost my mom, it would have been that much harder if there hadn’t been caring people supporting us at the time. Ian’s project reminded me of need to thank them. I have donated my piece in their honor, a small gesture to say thank you.”
The Shepherd King Chronicles: Foundation Stone (Beith David Publishing, 2010).
Off-Wire (Lulu 2014), and the author/illustrator of the children’s book, Squared (beith David Publishing 2013).
Tom Benson: Scotland
“I lost both my father-in-law and mother-in-law to cancer before I really got to know either of them.”
Ian D. Moore: North Yorkshire, England
“I began and contributed to this anthology to support the work that the Macmillan Nurses do. My father, father-in-law and mother-in-law were all taken by cancer. This is a tribute to them all.”
Andy Updegrove: Marblehead, Massachusetts, United States of America
“I have dedicated this story to the memory of my father, mother and sister, all of whom died from cancer.”
Lesley Hayes: Oxford, Oxfordshire, England
“I’ve been alongside several people affected by cancer. One familiar emotion is powerlessness. Contributing here seems a concrete way of continuing to be alongside, and to show that I care.”
Nico Laeser: British Columbia, Canada
“I took a brief hiatus from writing my third novel for the opportunity to work alongside the many incredible authors taking part in this project, and to offer whatever help I could to such a worthy cause. You can find my novels on Amazon by searching ‘Nico Laeser’ or by visiting my author page:”
Max Power: Maynooth, Republic of Ireland.
“Having lost my father through cancer, when asked, I had no hesitation in making a contribution through my writing, to this most worthy cause.”
Eric Lahti: New Mexico, United States of America
“I joined the anthology, at the time, because another story was needed. As I started to write, my story became a kind of goodbye to my dad and grandfather who died in 2001 and 2008 respectively.”
Phyllis Edgerly Ring: New Hampshire, United States of America
“In memory of my father, I am grateful to contribute to this healing resource of hope and compassion.”
S.E. Meyer: Wisconsin, United States of America
“I made the decision to donate my time to this cause for my brother-in-law, Paul, who just recently fought and won the battle against testicular cancer.”
Christine Southworth: Lancashire, England
“I am involved in this project as a thank you to those who cared for my husband.”
Sylva Fae: Cheshire, England
“Helping with this anthology allows me to show my appreciation for those who cared for my dad.”
Sylvanian Ramblings: http://www.sylvafae.co.uk
Barbara Doran: Munster, Westfalen, Germany
“I submitted my story, Lotta Blum, to this Anthology because it’s for a good cause. Ian D. Moore wrote a moving statement on the wonderful works of the Macmillan cancer nurses in a recent post on an Indie Review Group and I responded. You can find my musings here:”
Kayla Howarth: Queensland, Australia
“Knowing it was for a good cause, I decided to try something I’d never done before: write a short story. This experience has been uplifting and therapeutic, and I’m glad I took up the challenge.”
Angela Lockwood: France
“Never too old, has been inspired by my mother, who lost her husband and my father to cancer in 1993. I wanted to add a positive story about life afterwards.”
Katerina Sestakova Novotna: Honolulu, United States of America
“It was just an automatic response to a post that I saw. If my thoughts may support a good cause, it’s a great honor to get involved.”
BL Pride: Slovenia
“After a close encounter with cancer I decided it was time I started pursuing my dreams. Being a part of this project is a tribute to a life-changing experience.”
Mike Billington: Reus, Spain
“I wrote this story for the anthology because, as a cancer survivor myself, I know first-hand just how important the kind of support MacMillan Cancer Nurses provide is. My hope is that Dolphins Dance reminds readers that life is better when we are connected to other people.”
Felipe Adan Lerma: Austin, Texas, United States of America
“The simplest answer is of course because I wanted to share some of what I feel when writing. The question of whether we are ever truly alone sharpened my focus for this story, shifting the action several times. I am very grateful for the impetus to bring my thoughts to expression in this very short work.”
Paul Ruddock: London, England
“Having witnessed cancer first-hand I was absolutely delighted to contribute to such a worthwhile project in support of Macmillan Nurses.”
Lucinda E. Clarke: Spain
“My father died when I was two years old, from cancer. When I was diagnosed with the same insidious disease in 1999 I was terrified. I have enormous respect and gratitude for the medical team that saved my life and I hope this is a small way of saying thank you.”
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