Tag Archives: marketing

Week TWO Info for “The Author’s Adventure Summit 2017,” run by Lisa DeSpain

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“The Author’s Adventure Summit 2017” is hosted by:
Lisa DeSpain, “The Successful Author’s Book Coach” (her own eponym), who can be reached at: lisa@book2bestseller.com, and who can be found (and more info, also) at: http://book2bestseller.com
[I am not endorsing, recommending, or benefitting, myself. I have attended worthwhile webinars/workshops online led by a few of these presenters. Sharing, therefore.]

Lisa sent this note and schedule, below, to those of us who subscribe to her newsletter and who signed up to be notified of this coming week’s events in the The Author’s Adventure Summit 2017 (which runs May 8 – 19, 2017).

Sign up here: http://www.book2bestseller.com/authors-adventure-summit/ to get on the list, access the free events, or decide to pay and access more (I am not paying).

Hi – just a quick note to let you know what’s happening this upcoming week. I’ll be sending a daily schedule with links so you can easily click through to the summit interviews for the day. Here’s an overview of the week:

WEEK TWO SCHEDULE

Monday, May 15
Derek Murphy, “Fantastic Fiction Promotional Strategies” http://book2bestseller.com/derek-murphy
Jill Celeste, “The Director of Marketing for Your Book Business” http://book2bestseller.com/jill-celeste
Elena Rahrig, “Traditional Publisher or Self-Publisher?” http://book2bestseller.com/elena-rahrig

Tuesday, May 16
Eric Van Der Hope, “Finding Your Tribe & Building Your Platform” http://book2bestseller.com/eric-van-der-hope
Lori Hardegree, “Facebook Secrets for Authors (The Red Hot Edition)” http://book2bestseller.com/lori-hardegree
Penny Sansevieri, “Offline and Online Marketing Strategies” http://book2bestseller.com/penny-sansevieri

Wednesday, May 17
Shari Stauch, “Fun Ways to Build Your Author Platform” http://book2bestseller.com/shari-stauch
Kiki Chatfield, “New Publicity Methods You’ve Never Heard Of” http://book2bestseller.com/kiki-chatfield
Kimberley Grabas, “6 Essential Elements of a Flawless Book Launch” http://book2bestseller.com/kimberley-grabas

Thursday, May 18
Sharon Hamilton, “Becoming a Bestselling Author” http://book2bestseller.com/sharon-hamilton
Alinka Rutkowska, “Why 72% of Self-Published Authors Never Sell
More Than 1,000 Books” http://book2bestseller.com/alinka-rutkowska
Jen Levitz, “5 Keys to Writing a Lead Generating Business Book” http://book2bestseller.com/jen-levitz

Friday, May 19
Judith Briles, “The Book Shepherd” http://book2bestseller.com/judith-briles
Lisa DeSpain, “Summit Wrap-Up” http://book2bestseller.com/lisa-interview

WEEK ONE SCHEDULE (may need to pay to view older shows…)

Monday, May 8
Randy Peyser, “How to Get a Book Deal with a Publisher” http://book2bestseller.com/randy-peyser
Tamara Monosoff, “Adding Interactivity and Working with Affiliates” http://book2bestseller.com/tamara-monosoff
Tenita Johnson, “Beyond the Bestseller List” http://book2bestseller.com/tenita-johnson

Tuesday, May 9
Valerie Gangas, “Going Pro on the Path to Enlightenment” http://book2bestseller.com/valerie-gangas
Laila Ali, “From Traditional to Self-Published” http://book2bestseller.com/laila-ali
Rocky Callen, “Learning How to Bleed Ink” http://book2bestseller.com/rocky-callen

Wednesday, May 10
Amanda Young, “Finding Clarity as You Write Your Book” http://book2bestseller.com/amanda-young
Ellie McLove, “Editing: When to Change it or Leave it for Style” http://book2bestseller.com/ellie-mclove
Nina Amir, “Inspiration to Creation” http://book2bestseller.com/nina-amir

Thursday, May 11
Tamara Dever, “The Selling Power of Book Design” http://book2bestseller.com/tamara-dever
Joel Friedlander, “Secret Ways that Authors Really Make Money” http://book2bestseller.com/joel-friedlander
Robin Cutler, “Getting Ingram Distribution through IngramSpark” http://book2bestseller.com/robin-cutler

Friday, May 12
Steven Spatz, “Distribution + Service = A Winning Combination” http://book2bestseller.com/steven-spatz
Kristin Steele & Dan Verdick,”The Top 4 Things You Need to Know About Book
Marketing” http://book2bestseller.com/kristin-and-dan

The Presenters for both weeks of The Author’s Adventure Summit 2017

Lisa ended her email with a few cute lines, then this info:

P.S. If you think you’re going to have trouble watching the interviews on their live dates, you might want to get a VIP access pass (if you haven’t already). Here’s the link to become a VIP: http://www.book2bestseller.com/masterclass-vip/

Indie Author Fringe’s 2nd online conference, “Fringe to BookExpo,” is Saturday, June 3rd, 2017

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2017’s Indie Author Fringe 2nd of 3 online conferences, “Fringe to BookExpo,”, happens in a few weeks, on Saturday, June 3rd, 2017. Click here for more info and to register: http://selfpublishingadvice.org/what-is-indie-author-fringe/

This year’s conference “features 24-hours of self-publishing sessions for authors with an independent spirit. The agenda we’re developing will help you reach more readers and sell more books, and includes tips, tools, and techniques for marketing and promoting yourself and your book.”

I am a proud member of Alli, and this message is from one of the three organizers, Orna Ross, of Alli (the Alliance of Independent Authors)(David Penny and Jay Artale are the other two):

SPEAKERS

We’ve added more speakers and you can click here, http://selfpublishingadvice.org/bookexpo-indie-author-fringe-2017-speakers/ , to view the bios we’ve published so far.

COMPETITION

It’s free to enter our Book Cover Competition here, http://selfpublishingadvice.org/indie-author-fringe-2017-cover-competition-submission/ , and you can check out the competition entries we’ve already received [on that site as well].

Over the coming weeks, we’ll let you know about the Sponsor deals and discounts, and reveal the changes we’re implementing for this upcoming Indie Author Fringe event.

Until then, happy writing and publishing…

Next Alli Indie Author Fringe online conference: October 14, 2017.

#Indie #Author Day 2017: Saturday, October 14! Start Planning NOW!

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#Indie #Author Day 2017: Saturday, October 14!

The second annual Indie Author Day will be held on Saturday, October 14, 2017. This event brings together libraries and local writers around the world for a day of celebration and inspiration devoted to indie authorship.

Registration for Indie Author Day 2017 is officially open. Visit the Indie Author Day website, https://goo.gl/6HJZG3 . to learn more information about this year’s event and how to get involved in IAD programming near you.

From the Indie Author Day website:

HOSTING AN EVENT

In addition to a selection of on-demand video workshops that will be available from Indie Author Day sponsors, there are many activities for your #library to offer as part of its Indie Author Day 2017 event.

To get you brainstorming, here are some suggested activities that #libraries have done at past events:

—An #author panel featuring traditional, hybrid and self-published #authors from the community
—Presentations from local indie authors about writing, marketing and more
—Book readings and / or signings from local authors
—Presentations from local industry leaders
—Writing workshops
—Presentations and workshops to inform the writing community about tools available for them to use through the library
—Author readings and open mics, featuring short segments of each author’s works

Check out our Brandisty page, https://brandisty.com/indieauthorday . for logos, web banners, posters and postcards to help you promote your Indie Author Day!

Alert the media with our Press Release templates for Authors and Libraries [there are downloads for each on this website].

Are you a #library hosting Indie Author Day? Spread the word with these pre-written social media post. http://indieauthorday.com/wp-content/uploads/2016/10/Indie-Author-Day-Social-Media-Posts.pdfs [there are downloads for images, logos, more, on this website, such as the Partners’ Logo, below]!

Here are their sample posts (you can add your own hashtags and other info, such as “RT,” to these):
— Calling all #indieauthors! Join us as we celebrate our local authors for #IndieAuthorDay on Oct.
14!
— We’re hosting an event for #IndieAuthorDay on Oct. 14! Join us if want to support our local
#selfpub and #indieauthors!
— Are you an #indieauthor? We’re #indie you! Join us for #IndieAuthorDay on Oct. 14!
— We’re excited to support our local authors for #IndieAuthorDay on Oct. 14!

#Book #Marketing Buzz Blog’s post: Happy Thanksgiving Day, Books!

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BookMarketingBuzzBlog‘s post: Happy Thanksgiving Day, Books!
Posted: 26 Nov 2014 10:45 AM PST

Brian Feinblum posted this on his site, Book Marketing Buzz Blog, which I highly recommend that you subscribe to if you are an #author.

Brian’s blog is “A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.”

buy-books-and-feel-good

image from http://sentidodelamaravilla.blogspot.com

I link to the full post here and quote a bit of it. Thanks, Brian!

Brian offered his own intro, then asked: “How can we spread the word about the power of books?”

Here are some of his answers. Read his post for the entire, excellent list.

· Start by gifting [books] this holiday season.

· Read more books

· Serve as a literacy tutor to young kids or ESL adults

· Keep buying books – don’t settle for free ebooks

· Form a book group or join one

· Attend author signing and speaking events

· Donate more books to schools, libraries, and chairties.

· Discuss books with others. Don’t ask your friends if they saw the latest movie. Ask what they’re reading.

· Read to your kids and then discuss what was read. Learning becomes fun this way.

· Reproduce your favorite book covers, frame them – and hang them on your walls

Link to full post: http://bookmarketingbuzzblog.blogspot.com/2014/11/happy-thanksgiving-day-books.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Bookmarketingbuzzblog+%28BookMarketingBuzzBlog%29

Brian Feinblum can be found:
on Twitter @theprexpert
via email brianfeinblum@gmail.com.

His post is copyrighted by BookMarketingBuzzBlog ©2014

#Book #Marketing Buzz Blog‘s post: Happy Thanksgiving Day, Books!

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BookMarketingBuzzBlog‘s post: Happy Thanksgiving Day, Books!
Posted: 26 Nov 2014 10:45 AM PST

Brian Feinblum posted this on his site, Book Marketing Buzz Blog, which I highly recommend that you subscribe to if you are an #author.

Brian’s blog is “A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.”

buy-books-and-feel-good

image from http://sentidodelamaravilla.blogspot.com

I link to the full post here and quote a bit of it. Thanks, Brian!

Brian offered his own intro, then asked: “How can we spread the word about the power of books?”

Here are some of his answers. Read his post for the entire, excellent list.

· Start by gifting [books] this holiday season.

· Read more books

· Serve as a literacy tutor to young kids or ESL adults

· Keep buying books – don’t settle for free ebooks

· Form a book group or join one

· Attend author signing and speaking events

· Donate more books to schools, libraries, and chairties.

· Discuss books with others. Don’t ask your friends if they saw the latest movie. Ask what they’re reading.

· Read to your kids and then discuss what was read. Learning becomes fun this way.

· Reproduce your favorite book covers, frame them – and hang them on your walls

Link to full post: http://bookmarketingbuzzblog.blogspot.com/2014/11/happy-thanksgiving-day-books.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Bookmarketingbuzzblog+%28BookMarketingBuzzBlog%29

Brian Feinblum can be found:
on Twitter @theprexpert
via email brianfeinblum@gmail.com.

His post is copyrighted by BookMarketingBuzzBlog ©2014

NOT DOING #NaNoWriMo Writing Plans

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People keep asking me: Are you doing NaNoWriMo (National Novel Writing Month)?
I say, “No.”
They seem surprised.

I decided to explain.
Here are my NOT DOING #NaNoWriMo Writing Plans:

    1. Job-hunting. Must do. Have to get some income besides the trickle of pennies my 2 ebooks currently provide. Hope to add GAINFUL EMPLOYMENT to my list of November activities by November 30, which is more important than adding thousands of words to my computer. For me. This involves writing: cover letters, emails, queries. Hundreds of words. To people (or ‘bots….).

    cover-letter-words

    image from http://www.nerdwallet.com

      2. Marketing Ongoing. Trying to upgrade my trickle of ebooks’ sales’ pennies to a stream to a flow to a… .well, you get the idea. Includes blogging, tweeting, commenting on others’ blogs, guest blogging, reblogging with comments added, promoting my ebooks in The Spanners Series, begging for more reviews for my ebooks, writing reviews on Goodreads and posting them to Amazon of books I may get a chance to read and review, promoting my G+ HOA, *CHANGES*, and hosting the almost-weekly talk show on Wednesdays (10 AM EST USA).
      This involves writing: blog posts, site posts, tweets, comments, reviews, promos, emails (mostly to *CHANGES* guests and reviewers). Hundreds and probably thousands of words. For social media.

      begging

      image from http://www.rexrobotreviews.com

        3. Writing novels Ongoing. I am about half-way through Volume III, This Is/Is Not the Way I Want Things to Change of The Spanners Series and wish to finish it this fall. I had planned to finish Vol III and work more on Vol IV, which I’ve barely started, by the end of August but a serious accident/concussion postponed achieving these goals by many months. I also have to finish collecting and reworking the researched bits that belong to these Volumes and perhaps future ones. This includes coming up with and agreeing on a cover design for Vol III with my cover artist, Aidana Willowraven.
        This involves writing: For the rest of Vol III and I hope some of Vol IV, Changes in Attitude/Changes in Latitude, as well. Tens of thousands of words. For novels.

        Cut pieces of paper with text on SEO theme. Isolated on white.

        image from http://thenovelfactory.blogspot.com

          4. Editing/Proofreading All of the above require both, and perhaps I will do some for hire (I hope). I’m available. Will negotiate: sallyember AT yahoo DOT com
          This involves writing by rewriting, hundreds and thousands of words, many times. For improving all writing. Everywhere.

        needs-to-be-edited

        image from http://hsquiresnovels.com
        (“edit” should have quotes around it…)

        Why am I not doing NaNoWriMo? I’m BUSY writing!

        I wish I could take a month and work only on ONE novel/project!

        Good luck to all who are doing NaNoWriMo!

Reblogging: 7 #Tips for #Self-Pub #Authors on Using #Metadata

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7 Tips for #Metadata Magic for Self-Publishers

By Betty Kelly Sargent, guest blogging on TheBookDesigner.com

posted by JOEL FRIEDLANDER on 9/29/14

Metadata blimp

image from http://www.thebookdesigner.com

“…if you are publishing electronically with #ebooks and/or #POD [Print On Demand, like CreateSpace or LuLu], almost the only way potential readers can discover your book is through the carefully selected keywords in your metadata.”

This article lays out how #self-pub #authors can “create specific, tailored-to-fit-your-book #metadata that can help your customer/reader slice through all the noise out there and find what you have written.”

“If you need a little help coming up with just the right #keywords for your book, check out: http://www.googlekeywordtool.com.”

Metadata topics

image from http://www.digireado.com.au which also has a great article about metadata

I list the 7 Tips here, but you should go to the article (links below) and find out more about how and why to use these Tips.

  • Title
  • Genre
  • Emotions
  • Story Elements
  • Target Market
  • Marketing Suggestions
  • BISAC [Book Industry Standards and Communication] Subject Codes

“If you still need some help try going to http://www.Amazon.com/books and take look at how other authors of books in your category describe their work.”

“You can even narrow your search by going to http://www.amazon.com/kindle-eBooks and type in a descriptive word or two and see what other words pop up in the drop-down menu.”

The screenshot, below, shows the category rankings system in Amazon and how to “game” it for your book’s best sales and search optimization:

Amazon-Category-Ranking

image from http://okdork.com

“The good news about metadata is that you can update it any time so you might want to go back and freshen yours up a little.”

“Betty Kelly Sargent

Betty-Sargent
is the founder of BookWorks, and The Educated Author which will launch in January. She was Editor-in-Chief of William Morrow, Executive Editor at Harper Collins, Fiction and a Books editor at Cosmopolitan and is the author of seven traditionally published books and one self-published book.”
Reach Betty on Twitter: @BookWorksNYC and visit her site: http://www.bookworks.com/ Subscribe to her blog! It’s great!

Read the full article on Joel’s site and subscribe to his blog as well:
http://www.thebookdesigner.com/2014/09/7-tips-for-metadata-magic-for-self-publishers/