4 Phrases That Sell More Books

Thanks, Chris (aka The Story Reading Ape) for reblogging. Doing the same. Thanks, E.T. Carlton, for collecting this info and posting the results. #blurbs #bettersales #bookmarketing

readers+writers journal

4 tips for improving book descriptionsStudy Reveals the Elements of Book Descriptions that Sell More Books

Discount eBook newsletter giant Book Bub recently conducted A/B testing for several elements of book descriptions, with the intent of finding out which words sell more books. The testing was conducted by sending two different descriptions of the same book to their newsletter subscribers, and then seeing which description received the most clicks from potential readers. Clicks, in this case, mean interest in a particular book.

The results are revealing – and useful for book descriptions, press releases, blurbs and even book trailers and social media posts about your book. The variables that caused the biggest change in click rates among potential readers who receive the  discounted books newsletter are highlighted below.

Book Description Factors That Matter

quotation marks1. Blurbs Should Quote People, not Publications. Those short quotes on the front of your book (“The Best Beach Read of 2015!”) should be from a…

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You’re Not Alone: An Indie Authors Anthology in aid of Macmillan Cancer Support Group

You’re Not Alone: An Indie Authors Anthology
in aid of Macmillan Cancer Support Group

is being Released 7/15/15!

[I am promoting this excellent compilation for a great cause. Info below. I’m NOT one of the authors, FYI, just helping out.–Sally Ember, Ed.D. http://www.sallyember.com]

Indie Anthology cover

The following info comes directly from their “Press Pack”:

What is You’re Not Alone?
“An international group of #indie #authors, inspired by the personal grief of one, decided to collaborate in the spring of 2015 in a project to create this multi-genre smorgasbord of original short stories, all with the same potent theme – relationships. Some are heartfelt, some funny, some poignant, and some are just a little bit scary – much like relationships themselves. All are by authors fired by the shared enthusiasm to give something back in aid of Macmillan #Cancer Support. Cancer touches us all. It has in some way affected those who have contributed their time and talent here. This is our way of showing that we care.

“Indie authors carry forward a revolutionary shift in publishing, which allows the author to be creative director in their own work. There are many exceptional, experienced and acclaimed writers who have decided to take this bold step in publishing. In producing this anthology, we have also had the inestimable assistance on board of artists, graphic designers, and bloggers – all of whom have a place in our acknowledgements. You, the discerning reader, are the other vital part of this equation. By buying this book you are supporting the work of indie authors, as well as discovering their worth. You are also supporting the charity to which we have chosen to dedicate our work.”

100% of the royalties earned or accrued in the purchase of this book, in all formats, will go to the Pamela Winton Tribute Fund, which is in aid of Macmillan Cancer Support.

Worldwide Links for You’re Not Alone: An Indie Author Anthology
http://smarturl.it/YoureNotAloneAnth
http://bookshow.me/B00Y5RCOOE
The above links will take readers to the Amazon store in their country of registration from anywhere in the world.

“Artist Christine Southworth’s original sketch interpretation…is quite simply, amazing. So talented.”

TABLE OF CONTENTS

01. A YEAR AFTERWARDS By Lesley Hayes
10. CLOSURE By BL Pride
19. COLIN AND SANDY By Anthony Randall
29. ONE OF THOSE DAYS By Ian D. Moore
37. DOLPHINS DANCE By Mike Billington
51. A SPECIAL EVENING By D. Avraham
59. AT THE HANDS OF THE HEALER By Sallyann Phillips
67. DAD By Kayla Howarth
77. FOREVER YOURS By Christoph Fischer
87. FRUITS By Phyllis Edgerly Ring
91. THE YOGA BOWL By Felipe Adan Lerma
96. LILIES FOR THE MANTEL By Sylva Fae
102. GABRIEL AND THE MINISTER BIRD By Andy Updegrove
108. INSIDE OUT By Penny Luker
116. WITCH’S MARK By Katerina Sestakova Novotna
127. LOVE’S SILENT ACHE By Lisa Shambrook
133. GOALS By Tom Benson
144. IF THE SHOE FITS By Katharine E. Hamilton
154. THE BIRTH By Lucinda E. Clarke
157. LOTTA BLUM By Barbara Doran
163. NEVER TOO OLD By Angela Lockwood
168. OOH AIR MARGRIT By Rebecca Bryn
173. BABES By Max Power
182. LAST GOODBYES… By Paul Ruddock
188. A STITCH IN TIME By S.K. Holmesley
198. DAY LATE, DOLLAR SHORT By Eric Lahti
207. LOVE IN AN ELEVATOR By S. E. Meyer
215. NO LONGER BROKEN By Nico Laeser

Indie anthology working cover

Meet the Indie Authors

All contributing authors were asked: “Why have you given your time and work to this cause”
Below, you will find a list of their individual answers and links to their books or websites, to help you discover more about them and their other works.

IARE collage authors photos and names

Lisa Shambrook: Carmarthenshire, Wales
“My family life has been touched by cancer with two of my children’s grandparents suffering. We’ve seen both those who’ve won and lost the battle, and this is a chance to do something to help.”
http://www.lisashambrook.com
http://www.thelastkrystallos.wordpress.com

Sallyann Phillips: Swansea, Wales
“My dad died of cancer, but his strength and determination amazed me. This is my way of honouring him, and the nurses who helped keep his spirits up.”
http://www.Angelsblood.co.uk

Penny Luker: Cheshire, England
“I wanted to contribute to this anthology because of the dear friends I have lost to cancer and because the Macmillan nurses gave them such help and support.”
http://www.pennyluker.wordpress.com
https://www.facebook.com/pennyluker.writer?

Anthony Randall: Dorset, England
“Both of my Grandmothers died from cancer. My maternal Grandmother spent her last week in a hospice where she received brilliant care, the nurses were formidable. It’s an essential charity that I am more than happy to support in this humble way.”
http://www.amazon.co.uk/English-Sombrero-Nothing-but-run-ebook/dp/B00IHH209W
https://www.facebook.com/pages/The-English-Sombrero/555658614480373

Katharine Hamilton: Texas, Unites States of America
“In memory of my cousin, Melissa. One of the most hilarious, kind-hearted, and genuine women I have ever known. Fifteen years later, I still wish I had taken that crazy car ride around Murfreesboro with you. But thank you for making my awkward, teenage-self feel cool… even if it was in Arkansas.”
http://www.katharinehamilton.com

Christoph Fischer: Carmarthenshire, Wales [He organized the press packet: THANKS, Christoph!]
“I lost both of my parents to cancer and also a few close friends, so I’m naturally committed to the MacMillan cause. I have seen the MacMillan nurses in action and couldn’t be happier to support their marvellous work.”
http://www.christophfischerbooks.com
http://www.amazon.co.uk/Christoph-Fischer/e/B00CLO9VMQ

SK Holmesley: Colorado, United States of America
“I contributed because Ian asked, and it was a way that I could say: ‘Sorry you lost a loved one.’”

Rebecca Bryn: St David’s, Pembrokeshire, Wales
“My mother was a volunteer cancer nurse, and also nursed my father who died from prostate cancer. This is my chance to honour their courage, love and strength.”
http://www.rebeccabrynandsarahstuart-novels.co.uk
http://www.independentauthornetwork.com/rebecca-bryn

D. Avraham: Hebron Hills, Israel
“When I lost my mom, it would have been that much harder if there hadn’t been caring people supporting us at the time. Ian’s project reminded me of need to thank them. I have donated my piece in their honor, a small gesture to say thank you.”
The Shepherd King Chronicles: Foundation Stone (Beith David Publishing, 2010).
Off-Wire (Lulu 2014), and the author/illustrator of the children’s book, Squared (beith David Publishing 2013).

Tom Benson: Scotland
“I lost both my father-in-law and mother-in-law to cancer before I really got to know either of them.”
http://www.tombensonauthor.com/

Ian D. Moore: North Yorkshire, England
“I began and contributed to this anthology to support the work that the Macmillan Nurses do. My father, father-in-law and mother-in-law were all taken by cancer. This is a tribute to them all.”
https://www.iandmoore.com

Andy Updegrove: Marblehead, Massachusetts, United States of America
“I have dedicated this story to the memory of my father, mother and sister, all of whom died from cancer.”
https://updegrove.wordpress.com/

Lesley Hayes: Oxford, Oxfordshire, England
“I’ve been alongside several people affected by cancer. One familiar emotion is powerlessness. Contributing here seems a concrete way of continuing to be alongside, and to show that I care.”
http://www.lesleyhayes.co.uk

Nico Laeser: British Columbia, Canada
“I took a brief hiatus from writing my third novel for the opportunity to work alongside the many incredible authors taking part in this project, and to offer whatever help I could to such a worthy cause. You can find my novels on Amazon by searching ‘Nico Laeser’ or by visiting my author page:”
http://www.amazon.com/Nico-Laeser/e/B00SF3C732

Max Power: Maynooth, Republic of Ireland.
“Having lost my father through cancer, when asked, I had no hesitation in making a contribution through my writing, to this most worthy cause.”
http://www.amazon.com/author/maxpower
http://www.facebook.com/maxpowerbooks

Eric Lahti: New Mexico, United States of America
“I joined the anthology, at the time, because another story was needed. As I started to write, my story became a kind of goodbye to my dad and grandfather who died in 2001 and 2008 respectively.”
Arise: http://www.amazon.com/dp/B00PX710Y0
Henchmen: http://www.amazon.com/dp/B00GRXB5Ik

Phyllis Edgerly Ring: New Hampshire, United States of America
“In memory of my father, I am grateful to contribute to this healing resource of hope and compassion.”
http://phyllisedgerlyring.wordpress.com
http://www.amazon.com/Phyllis-Edgerly-Ring/e/B001RXUFD6

S.E. Meyer: Wisconsin, United States of America
“I made the decision to donate my time to this cause for my brother-in-law, Paul, who just recently fought and won the battle against testicular cancer.”
http://www.facebook.com/semeyerbooks
http://www.amazon.com/S.-E.-Meyer/e/B00CFRHL9Y

Christine Southworth: Lancashire, England
“I am involved in this project as a thank you to those who cared for my husband.”
Twitter: @bearprintstudio

Sylva Fae: Cheshire, England
“Helping with this anthology allows me to show my appreciation for those who cared for my dad.”
Sylvanian Ramblings: http://www.sylvafae.co.uk

Barbara Doran: Munster, Westfalen, Germany
“I submitted my story, Lotta Blum, to this Anthology because it’s for a good cause. Ian D. Moore wrote a moving statement on the wonderful works of the Macmillan cancer nurses in a recent post on an Indie Review Group and I responded. You can find my musings here:”
http://www.eclecticwrite.wordpress.com
http://www.serendipitydoit.wordpress.com

Kayla Howarth: Queensland, Australia
“Knowing it was for a good cause, I decided to try something I’d never done before: write a short story. This experience has been uplifting and therapeutic, and I’m glad I took up the challenge.”
http://www.kaylahowarth.com
https://www.facebook.com/KaylaHowarthTheInstituteSeries

Angela Lockwood: France
“Never too old, has been inspired by my mother, who lost her husband and my father to cancer in 1993. I wanted to add a positive story about life afterwards.”
http://www.cruftslover.adzl.com
http://languageintheblood.blogspot.fr

Katerina Sestakova Novotna: Honolulu, United States of America
“It was just an automatic response to a post that I saw. If my thoughts may support a good cause, it’s a great honor to get involved.”
http://www.amazon.com/Hawaiian-Shrunken-Katerina-Sestakova-Novotna-ebook/dp/B00OYUSO1Y

BL Pride: Slovenia
“After a close encounter with cancer I decided it was time I started pursuing my dreams. Being a part of this project is a tribute to a life-changing experience.”
http://www.blpride.com

Mike Billington: Reus, Spain
“I wrote this story for the anthology because, as a cancer survivor myself, I know first-hand just how important the kind of support MacMillan Cancer Nurses provide is. My hope is that Dolphins Dance reminds readers that life is better when we are connected to other people.”
http://www.amazon.com/-/e/B001KCABGK
http://www.amazon.com/author/billington

Felipe Adan Lerma: Austin, Texas, United States of America
“The simplest answer is of course because I wanted to share some of what I feel when writing. The question of whether we are ever truly alone sharpened my focus for this story, shifting the action several times. I am very grateful for the impetus to bring my thoughts to expression in this very short work.”
http://www.amazon.com/Felipe-Adan-Lerma/e/B005XCUUK0
http://www.felipeadanlerma.com

Paul Ruddock: London, England
“Having witnessed cancer first-hand I was absolutely delighted to contribute to such a worthwhile project in support of Macmillan Nurses.”
http://www.paulruddockauthor.com
http://www.echoesofthepen.com

Lucinda E. Clarke: Spain
“My father died when I was two years old, from cancer. When I was diagnosed with the same insidious disease in 1999 I was terrified. I have enormous respect and gratitude for the medical team that saved my life and I hope this is a small way of saying thank you.”
http://lucindaeclarke.wordpress.com
http://www.lucindaeclarkeauthor.com