Razor Social | Sally Ember, Ed.D.

Thanks, +Ian Cleary and #RazorSocial for posting your quarterly finds. This time, 9 Social Media Tools we can all understand and benefit from using!

My favorite one TO BE TRIED is:

2. Optimize Your Content for Google with Seologies
Seologies is an SEO tool that can help you optimize your content to improve its relevance for Google.

If you want to rank for a particular keyword combination in Google, you need to make sure your content is very relevant to that keyword. If it’s relevant, then Google will expect to see a lot of content related to that keyword within your content. Also, when you rank for a particular keyword combination, you have a good chance of getting more traffic for other, similar keywords so it’s useful to consider these within the content.

This is not about just throwing in content for the sake of it. You use Seologies to find out if there’s content that you haven’t considered for your post.

There’s a couple of ways of using it. For example, you can put in an existing post and enter the keywords you want to optimize it for. Or you can just enter in keywords and get a list of words that it considers to be related.

In the example below, I entered ‘surfing’ and got a wide variety of keywords. When you hover over the keywords, it will show you the relevance of the keyword on the right-hand side, and it will also show you some sites with articles related to that keyword. These are sites that could be worth linking to.