Who knew sampling would overtake covers, genre and anything else to consider for readers? Ebooks are now on an even par with print books for readers who access both, for sure!
In this post, I discussed the findings of a scientifically incontrovertible study (of myself) on the factors which influenced me when buying a self-published book.
The findings surprised me (which surprised me, because I was surveying myself). I found that I knew what made me buy a self-published book when it was in front of me, but not what put that book in front of me, unless I was browsing by genre (e.g. today I feel like reading a romance set in Ulaanbaatar: therefore I will now search specifically for such a story).
It was still hard to know what put those books in front of my eyes in order to buy them; to quote one of the commenters on that post – this is the thorny issue of “discoverability”. How will we find these books in the first place?
So I did the unthinkable, and asked some other people…
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Sally Ember, Ed.D. 
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