As I said at the time:

Along the way, the “creative process” is a phrase I’ve come to detest. “Poetic” is another, especially when applied to another art. Whatever “creative” really means or as though the resulting work always occurs in a given sequence. Perhaps “artistic problem-solving” or “artistic exploration” comes closer, except that “artistic” still carries too much excess baggage.

“Process” sounds too much like ritual for my taste. Or a formula, “If you add L to M you’ll end up with an original poem.” Which sounds too much like a dogma or a creed to recite. Like a corridor through a shopping mall. Like a secret code to be disclosed, a joke to be retold in some variation.

For universities, “creative process” can even be seen as the teaching of mistrust and technique. “Absolute skepticism is one of the powers,” Richard Foster writes in Money, Sex & Power