As you know, there is research being done about pretty much everything nowadays.  I recently came across an interesting research by Michelle Bertino on Klout, that studies the reactions on Twitter and Facebook according to different subjects.  Nice guy that I am, and since a large part of it has fascinating repercussions for our book marketing efforts, I thought I’d share. So, let the battle begin: Twitter vs. Facebook!

Photo: articlemarketingco.com

Top 10 Subjects

The research categorized the subjects that get a noteworthy reaction on Twitter or Facebook.  As you can see, music, television, holidays and celebrities have the greatest engagement.  Amazingly enough, religion is in the top 10 of engagement in Facebook – something I did not expect, since the contrast with the previous subjects is quite amazing.  Apparently Facebook attracts many different people!

Research by Michelle Bertino, Klout

I carefully glance through the list, expecting and hoping to see books…